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The Lodging Industry. Understanding Lodging. The lodging industry in the United States has always been strongly influenced by changes in transportation. Mid-1600s. Stage coach routes established Coaching inns became popular resting places for travelers

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The Lodging Industry


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understanding lodging
Understanding Lodging

The lodging industry in the United States has always been strongly influenced by changes in transportation.

mid 1600s
Mid-1600s
  • Stage coach routes established
  • Coaching inns became popular resting places for travelers
  • Expected a bed and a meal for the evening
1794 1828
1794-1828
  • 1794 City Hotel in New York City opens
  • The first building in the US designed specifically as a hotel.
  • 1828 The Tremont House, first grand hotel, was built in Boston.
  • First hotel to offer private rooms with locking doors.
the railroad
The Railroad
  • Inns, taverns and foodservice facilities located near railway stations began to grow.
  • Famous resorts because of the railway include Hotel del Coronado near San Diego and the Greenbrair Resort in West Virginia. Yellowstone was also a railway resort.
conrad hilton
Conrad Hilton
  • A banker in New Mexico purchased his first hotel around 1900. It was in Cisco Texas.
  • This began his chain of hotels.
  • Other hotels around this time: Ritz Carlton in Boston and the Plaza in New York City.
1950 s
1950’s
  • Increased availability and popularity of the automobile and a new interstate freeway system made cross country vacations a popular option.
  • Motels sprang up along highways offering travelers a place to bathe, sleep and eat.
the airline industry
The Airline Industry
  • 1958 commercial airlines became popular.
  • Builders moved toward airports for hotels and restaurants.
lodging operations organization
Lodging Operations Organization
  • Front of the house: employees who have direct contact to the public
  • Back of the house: supporting operations, behind the scenes

OR

  • Administrative Departments: Manage business (accounting, human resources, training, marketing, sales)
  • Service Departments: responsible for serving guests directly
administrative departments
Administrative Departments
  • General Manager (GM)
  • Accounting and Financial Management (Controller)
  • Human Resources
  • Marketing and Sales
service departments
Service Departments
  • Front Office
  • Housekeeping
  • Engineering and Facility Maintenance
  • Security
  • Food and Beverage (F & B)
leisure travelers
Leisure Travelers
  • On vacation
  • Shopping, fine dinning, sightseeing, sports events, relax
  • May provide activities for children, on-site recreation or health facilities
business travelers
Business Travelers
  • Looking for well lit work spaces, telephones, modems, copiers, fax machines.
  • Meeting facilities
  • 24 hour service - valet parking, secure lodging
amenities
Restaurants

Parking Garages

Boutiques

Barber shops

Dry Cleaners

Florists

Swimming pools

Room service

Cable Television

Pay per view

Bathrobes

Gift shops

Kitchens

Computer modems

Spa

Recreational activities

Amenities
types of properties
Types of Properties
  • Full Service
  • Luxury
  • Economy
  • Mid-priced
  • All-suite
  • Resorts
  • Bed and Breakfast
terms to know
Terms to Know
  • Folio- The written record of a hotel guest's account.
  • CRS Central Reservation System- A central reservation system (CRS) is a computerized system that stores and distributes information on a hotel, resort, or other lodging facility
  • Room Inventory- Total number of rooms a lodging property has to sell
  • Block- In a hotel, a number of rooms set aside or reserved for a group.
  • Rooms Forecast- Analysis of anticipated room inventory that is based on past room sales; allows front office manager to determine projected revenues and make decisions about rates and reservations.
  • No-Shows- A passenger who doesn't arrive for a flight or a hotel guest who reserves but never arrives.
  • Overbook- The practice of taking more reservations than there are seats, rooms, or space in the expectation that no shows will bring the number of reservations actually used below maximum occupancy.
  • Understays- Guests who leave before their anticipated date of departure
  • Yield Management- The practice of adjusting prices up or down in response to demand in order to control yield. This process is usually computerized.
  • Rack Rate- Highest rate category offered by a lodging property.
hubbart formula
Hubbart Formula
  • Helps managers set rates

Operating expenses + Desired return on investment-Other Income

_______________________________________________________

Projected room sales

=

Room Rate