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Driving Innovation in the Free-From Bakery Market: Insights from UCB/Livwell

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Paddy Cronin, Commercial Director of UCB/Livwell, shares insights into the thriving free-from bakery market with an annual turnover of £200 million and around 7,000 employees. Voted Welsh Business of the Year in 2008, UCB/Livwell leads as the largest supplier in the retail market. With key partnerships with brands like Disney and Nestle, they continually innovate to meet market demands. Despite potential short-term slowdowns, the future holds exciting opportunities for new product development and ingredient innovation, driving quality and responding to consumer needs.

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Driving Innovation in the Free-From Bakery Market: Insights from UCB/Livwell

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  1. Paddy Cronin – Commercial Director UCB/Livwell

  2. £200m Annual Turnover Approx 7,000 employees Sites in England, Scotland and Wales Head Office in Cardiff – Voted Welsh Business Of The Year 2008 Licence Partners: Disney, Nestle, Weight Watchers, Thorntons

  3. UCB & YFB = Livwell Largest supplier to the Retail market Approx 80% of FF Bakery Category STRATEGY Continued 1st to market Continued Innovation Replicate Top Selling Bakery

  4. Why Free From? • Young but rapidly developing market • Opportunity to Innovate • Opportunity to “Bring something new” • Crying out for a “Baker”

  5. Crystal Ball Time? • The Future ? • Short term market growth will slow – “Credit Crunch” and “Lifestylers” • Ingredient & process development will lead to continued quality development • FRESH!!!

  6. How Do They Do That? • First to market with: Pitta Breads, Naan Breads, Scones, Pancakes, Jam Doughnuts, etc • We’re Bakers – but learning! • Group Support • Supplier Support • Trial & Error !! • Time and Ingredient investment!!

  7. Mutual Admiration ? • Finsbury & Free From • New Product Development - INNOVATION • Delivering on Market & Consumer needs • Plant & Machinery

  8. Thank You

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