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Digital Marketing Complete GUIDE

In digital marketing we can promote business in both paid and non-paid methods. In this presentation the Points covered are Search engine optimization (SEO), Pay per click (PPC), Social Media marketing (SMM).

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Digital Marketing Complete GUIDE

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  1. www.redialsolutions.com Digital Marketing Complete Guide

  2. Index • Digital Marketing Introduction • Why are people going online? • Digital marketing strategies • Benefits of digital marketing • Key components of Digital Marketing • Search engine optimization (SEO) • Benefits of SEO • SEO strategy • Pay Per Click (PPC) • Advantages of pay per click (PPC) • Pay Per Click (PPC) strategy • Social media marketing (SMM) • Advantages of SMM

  3. Digital Marketing Introduction Digital marketing is promoting or creating brand awareness using Internet in other words maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services that satisfy the goals of both parties. Digital Marketing Mediums are as Search Engines, Websites, Social Media, Mobile Apps, Email Inbound.

  4. Why are people going online? • To know about new product & service or location • To find answer of a question • If they are looking for help • To gather more information about certain individuals or organizations • Meeting attendants • Business contacts • General information • To find new employees • To search jobs • Etc. With the constant growth of the web, and more people getting connected every day, digital marketing has become a necessity for organizations and also for small businesses that wants to trade online and make a name for themselves on the web.

  5. Digital marketing strategies • Reach the right audience • Engage with your audience • Motivate audience to take action • Efficient spending on campaign • Return on investment (ROI) One way to make sure you are found on the web is with an optimized digital marketing strategy. To promote own business you can go with Digital marketing company in Noida who uses best strategies to execute your digital marketing campaign. Most digital marketing strategies follow following objectives.

  6. Benefits of digital marketing • Puts the consumer in control • Increases satisfaction • Provides convenience • Drives brand loyalty • Reduces the selling cycle • Reduces the cost of sales • Builds your brand • Provides targeted results • It is measurable • Cost effective There are many benefits of digital marketing Over traditional marketing.

  7. Key components of Digital Marketing • Website design (user experience) • SEO • PPC • SMM • SMO • ORM • Email marketing • Affiliate marketing • Content marketing • Video marketing

  8. Search engine optimization (SEO) SEO is the process of getting traffic from the “free” “organic,” “editorial” or “natural” listings on search engines. It improve visibility of website in SERP. All major search engines such as Google, Yahoo & Bing have such results, where pages of websites & other content like videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

  9. Benefits of SEO • Your website will be found top of SERP • Can expand your customer base • Cost effective • Free traffic • Long term standings • Increase your reach • 24 hour marketing • Increased visibility

  10. SEO strategy • Research keywords what you are going to target. • Build a website with good user experience • Make SEO friendly URL’s • For every web page unique & relevant titles • Create unique content & optimize it to include keywords • Use alt text • Build quality backlinks For SEO services you can hire SEO company in Delhi NCR

  11. Pay Per Click (PPC) PPC is paid online advertising that is used on a wide range of websites, including search engines, where an advertiser pays if a user clicks on their ad. In PPC advertisers place bids on keywords or phrases that they think their target audience would type in a search field when they are looking for specific product or services. You can hire PPC company in Noida India to run your own campaign.

  12. Advantages of pay per click (PPC) • Very fast • Get targeted visitors • Highly profitable results • Immediate feedback • Flexible • Easy implementation • Can targets specific geographic area

  13. Pay Per Click (PPC) strategy • Keyword research • Choose demographic you are going to target • Select location • Make an offer in your PPC ad • Utilize long tail keywords • Dedicated landing pages • Review your quality score

  14. Social media marketing (SMM) Social media is a medium and the medium is only a vehicle that amplifies social behavior. The medium is an instrument on communication, like a newspaper or a radio, so social media would be a social instrument of communication. You can hire SMM company in Delhi NCR.

  15. Advantages of SMM • Better targeting • High ROI • Does not require vast technical skills • Increased visibility • Targeted traffic • Ability to go viral • Cost effective • Market research

  16. Contact us Facebook : Twitter : Instagram : Whatsaap : Website : https://www.facebook.com/redialsolutions https://twitter.com/redial_solution https://www.instagram.com/redial_solutions/ +91-7255084352 www.redialsolutions.com

  17. Thank you

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