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Easing the path from intent to action

Easing the path from intent to action. Napa Valley CanDo’s Mission. We are a grassroots, community service organization that seeks to: expand the pool of local community activists and volunteers originate our own projects when we identify an unmet need. Selected CanDo Projects.

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Easing the path from intent to action

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  1. Easing the path from intent to action

  2. Napa Valley CanDo’s Mission We are a grassroots, community service organization that seeks to: • expand the pool of local community activists and volunteers • originate our own projects when we identify an unmet need

  3. Selected CanDo Projects • 10-10-10 for the Napa Food Bank • Soles4Souls • Waterways Stewards • Drug Take-back with Clinic Ole • Single-use Plastic Bag Ordinance

  4. The Napa Valley Give!Guide:Inspiring a Community of Givers • The Give!Guide will help cultivate a culture of giving by inspiring a new community of givers to non-profit organizations. • It introduces a novel approach to year-end giving by emphasizing donations as small as $10, particularly from young and first time givers who may not yet see themselves as philanthropists.

  5. Three Give!Guide Elements 1. Compressed time frame: November 1–December 31 (midnight) 2. Broad distribution of attractive, easy-to-use paper catalogue. 3. Donors go to user-friendly website to learn more and make donations.

  6. How does the Give!Guide work? • Give!Guide distributedto40k+ homes • 3-5k additional copies available • Website goes up concurrently to accept donations

  7. How do donors contribute? • Donors review Give!Guide; learn more at G!G website; give to one or more NPOs with a single click. • Donations close Dec. 31. Checks issued in January. Everyone celebrates!

  8. Who Can Apply? • Applicants must be 501(c)(3) organizations in good standing. • Applicants must have been in operation successfully for at least two years at time of application. • A significant portion of the beneficiaries or the work of the non-profit must be located in Napa County.

  9. Who Can Apply? • Applicants should have a way of measuring and reporting on their work with a clear track record of results where possible. • The Napa Valley Give!Guide will not include private schools, private foundations, or scholarship funds.

  10. Special Consideration • Preference will be given to organizations that meet the preceding criteria and represent a diverse cross-section of Valley NPOs. • Preference will also be given to organizations that demonstrate a strong commitment to a creative PR program in support of the Give!Guide.

  11. How do local non-profits get involved? • Month long application window (May 22-June 21): Two page, on-line form • Screening by committee of CanDo and community members • 40 small, medium and large local NPOs selected for year one

  12. Application highlights • Of the categories listed, which one best describes the focus of your non-profit? • Animals Health/Wellness • Arts Seniors • Community Social Action • Education Youth • Environment

  13. Application: How does a donation of $50 further your mission?

  14. Application: Weighted criteria • How will you appeal to first time donors? • Outline your strategies to promote and encourage donations to your organization through the Give!Guide.

  15. July 10: NPOs Notified of Selection October-December: Promo Campaign August 2: Meeting for Selectees May 22: Application Window Opens Dec 31: G!G Campaign Closes at Midnight May June July August Sept Oct Nov December Jan June 21: Application Deadline July 17: $250 Selection Fee Due July 25: NPO Profiles Due Nov 1: G!G Catalogue Distributed Jan: Checks Issued NPOs write thank you notes

  16. What’s required from selected non-profits? • $250 fee • Design and implement a PR campaign to inform and engage potential supporters about participating through the Give!Guide.

  17. Potential Give!Guide Additions • Incentives • Business partners • Non-profit employee recognition award

  18. What’sin it for you? In Oregon, Give!Guide NPOs report: • New donors and new funds; • Credibility in the community, “as if being in the G!G is a Good Housekeeping Seal of Approval.”

  19. What’sin it for you? • Other benefits (e.g. partnerships with other NPOs, advertising, social media and other positive attention) • Organizations are likely to attain a higher profile in the community.

  20. Willamette Week (OR) Give!Guide Results • Year 1: 20 NPOs Raised: $24,000 • Year 9: 110 NPOs Raised: $1,967,000

  21. Who is making all of this happen? • A Small Group of Committed Citizens "Never doubt that a small group of thoughtful, committed, citizens can change the world. Indeed, it is the only thing that ever has.“ Margaret Mead • Volunteers of Napa Valley CanDo • Leadership Napa Valley’s practicum group: “Infinity Squared” • You!

  22. The Napa Valley Give!Guide: Inspiring a Community of Givers

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