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Establishing a Playerbase

Discover effective methods for establishing a player base in your game through unpaid and paid advertising strategies. This guide dives into utilizing general gaming forums, targeted communities, and demographic statistics to reach your audience effectively. We’ll discuss the importance of using platforms like Facebook and Google AdWords, as well as traditional banner ads and collaboration with game reviewers. Additionally, learn about critical metrics such as daily active user counts and the impact of monetization strategies like microtransactions and ads on engagement and retention.

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Establishing a Playerbase

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  1. Establishing a Playerbase Game Networking

  2. LoL • http://majorleagueoflegends.s3.amazonaws.com/lol_infographic.png

  3. The First 1000

  4. Unpaid Advertising • General gaming forums (r/gaming) • Targeted gaming forums • r/indiegaming • Indiegamer • TIGSource

  5. Paid Advertising • Demographic Statistics • Facebook • Google Adwords • Banner Ads • Game Reviewers

  6. Begun, The Clone Wars Have • Doom  FPS, Duke Nukem 3D • LuftRausers Skyfar (http://www.polygon.com/2013/4/22/4252628/vlambeers-luftrausers-clone-skyfar) • Radical Fishing  Ninja Fishing

  7. iOS • Top 25 list • Top 25 subcatogories • Featured • Top 25  50% • Top 10  30% • Downloads

  8. Android • App store optimization (ASO, not unlike SEO) • Daily active user count (DAUs) • Click-to-install rate • Uninstall rate • Branding

  9. Game Monetization • Pay-to-Play • Pay-to-Win • Ads • Micro-Transactions

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