1 / 3

How to launch a Successful CPI Campaign

Installs have become a seal deal for the entire Mobile Application industry and today, this is also a strategy of the leading players of the industry.

reddynikhil
Download Presentation

How to launch a Successful CPI Campaign

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. How to Launch a Successful CPI Campaign There is no debate that making customers install an app is not an easy task. Not only this, even if customer installs an app only 10% chance is the he/she will use that app, at least once a week. On an average, every smart phone user is got 25 Apps on their phone, but he opens only 0-5 apps at least one a week!! So, it has become a challenge for every media planner who focuses only on installs. Installs have become a seal deal for the entire Mobile Application industry and today, this is also a strategy of the leading players of the industry. Keeping this in mind, we have jotted down three things that leads to the most successful CPI Campaign. Here we go: 1. Choose the Right Audience App Store and Play Store is flooded with more than 4 million Apps! Finding the right audience is difficult in this scenario. For starters, you can always reach the audience who are already using the similar app. For example, if you are launching a casual game, you can target the audience who are already into Subway Surfer of Clash of Clans. Similarly, if you have a messaging app, you can target those who already like WhatsApp and Hike.

  2. Today, many platforms like Facebook and privately created tools by the Ad vendors let you target you audience based on Apps they are using. 2. To Engage Audience, Know the Metrics If you are getting the desired installs, the next step is to know whether it is being used or not. This helps you determine the success of your app post-install. The user engagement can be determined by number of app sessions, retention rate, Daily Active Users, etc. Must Read: Why In-App Advertising is the Future of Mobile Advertising If you see some users spending little time on your app and slowly stops using your app then you can re target them using various re targeting campaigns. Metrics help you, study the behavior of your customers and help you track your approach towards their engagement and re-targeting. 3. Post Install Events Yes, installs matter but engagement is where the real value lies. The audience is of no use unless they insure quality. If the installs are not giving you desired engagement, then it’s a failure. You got to determine it with your Ad Network, you must draw lines. For example, If it is a gaming app, what is the level which determines that the user is more likely to play. If it is an e-commerce app, how many searches determine he/she is more likely to buy etc. Once you draw the map of this strategy, you will be able to measure if you have got quality users or not. When we consider CPI or any other result oriented campaign, it compels you initially.no doubt it is important as serves as a barometer for engagement. But, it is the

  3. post-install engagement that tells a deeper story. In this cut-throat competition, we need to be smarter with our campaigns to derive meaningful results. For all mobile app monetization solutions and affiliate marketing contact - Apps Discover technologies - a premium ad network, based out in India. ContactNo:+91-124-4007787 & Email: info@appsdiscover.com

More Related