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Build vs. Buy – getting ahead Technology Entrepreneurship Class GIMPA March 2007

Build vs. Buy – getting ahead Technology Entrepreneurship Class GIMPA March 2007. Technology business and the competitive edge. Things you do which make you unique in the market place , allow your customers to keep coming back and makes it difficult for your competitors to copy you.

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Build vs. Buy – getting ahead Technology Entrepreneurship Class GIMPA March 2007

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  1. Buildvs.Buy – getting aheadTechnologyEntrepreneurship Class GIMPAMarch 2007

  2. Technology business and the competitive edge • Things you do which make you unique in the market place , allow your customers to keep coming back and makes it difficult for your competitors to copy you

  3. Build or Buy is about the competitive edge • What keeps you ahead of the pack ? • Isolating the business from its supporting services? • Identifying your competencies

  4. What type of technology business are you ? • High-Tech innovator creating new markets opportunities ( Rancard) • Medium technology player providing support to existing industry (Standard Trust) • Low tech mass market technology company( Areeba)

  5. What type of market are you getting into? • Mature market with dominant players • Mature market with new opportunities and applications for technology • New market with few established players

  6. Critical factors for business continuity ? • Innovation • Market share • Distribution /channels / product availability • Cost of shift • Products vs. platforms – WEB 2.0

  7. Build when ? • Building creates new opportunities for the business or strengthens a market position. • Cost of building is not disruptive to market position. • Building is necessary for survival.

  8. Buy when ? • It makes no sense to build. • You don’t have the time to build. • You don’t have the competency to build. • Product area is not important to core of business.

  9. Open source – the middle ground • Leverage of best of breed. • Deliver software as service. • Provide customizations which enhance business value.

  10. Build vs. Buy Q & A

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