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FINAL PROGRESS PRESENTATION. Vivien Chai Su Hui Foong Kwan Chin Soh Ee Laine Priyatharhisini Selvaraj Shirley Chua. LAKESIDE HOTEL 4, GROUP 8. MISSION AND VISION STATEMENT. Providing you the best of the best!. Our Vision

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final progress presentation

FINAL PROGRESS PRESENTATION

Vivien Chai Su Hui

Foong Kwan Chin

SohEeLaine

PriyatharhisiniSelvaraj

Shirley Chua

LAKESIDE HOTEL 4, GROUP 8

mission and vision statement
MISSION AND VISION STATEMENT

Providing you the best of the best!

Our Vision

Our vision is to provide excellent service and achieve our customers’ needs and the organization’s goals as well as embrace continuous improvement and development.

Our Mission

To be one of the greatest and finest hotels with a competitive edge by providing our customers an enriching and pleasant experience with us!

strategies
STRATEGIES
  • Target different segments during different market occupancy rate
  • Lower Room Rates according to market occupancy
  • Investments : Marketing and Hotel Amenities

REVISED STRATEGIES

  • Maintain Room Rates regardless of market occupancy
  • Compare different competitors room rates to get the best rate
competitor a
Competitor A

Competitor B

eighth round

EIGHTH ROUND

MARKETING EXPENDITURES