MKT 421 Week 5 Individual Final Exam//tutorfortune.com
MKT 421 Week 5 Individual Final Exam//tutorfortune.com Click on below link to buy https://tutorfortune.com/products/mkt-421-week-5-individual-final-exam MKT 421 Week 5 Individual Final Exam Final Exam Set 1 1.tThere is no single u201cgenericu201d marketing plan that can apply to all organizations or all institutions. Rather, the specific format for a marketing plan for an organization depends on the following: the industry, the kind and complexity of the organization, and 2.tCustomer value refers to: 3.tNeuromarketing is becoming more important in marketing as experts realize that traditional research methods such as focus groups and surveys may not be enough to understand what drives consumer purchase behavior due to: 4.tWhich of the following transactions occurred in the marketspace? 5.tAdvertising, personal selling, sales promotion, public relations, and direct marketing are marketing communications alternatives that make up a firmu2019s 6.tAt Mattel, Barbie is child-tested to be sure the doll cannot be broken apart and accidentally choke a child. This type of consumer or safety test occurs during the __________ stage of the new-product process. 7.tDeveloping a pool of concepts to serve as candidates for new products is the __________ stage of the new-product process. 8.tWhat is meant by u201caccelerating the process?u201d 9.tWhile pricing objectives frequently reflect corporate goals, pricing constraints often relate to: 10.tOnline retail purchases by consumers can be the result of several very different approaches, which include: (1) paying dues to become a member of an online discount service; (2) participating in an online auction; (3) going directly to online malls; and (4) _______. 11.tMarketing refers to: 12.tThe initial step in the strategic marketing process is to begin planning by conducting a _______. 13.tMarketing research refers to: 14.tThe product life cycle refers to 15.tVariables such as location, the North American Industry Classification System (NAICS) code, and type of buy are all examples of ways to: 16.tJay stops at the shopping mall to purchase a new pair of jeans from the Diesel store. He is the ultimate consumer in a pipeline from the producer through intermediaries, including the clothing store. This pipeline is actually a _______. 17.tIn the nonprofit world of the performing arts, box office technology has essentially remained the same since the 1980s. A company called Tessitura is trying to change that. Tessitura is able to track every transaction with its patrons in one database. The information collected includes ticket purchases, fund-raising, volunteering, and gift shop purchases that will help symphonies, operas, and theaters develop customer profiles in order to tailor their sales messages to specific individuals. In other Final Exam Set #2 1.tThe study of similarities and differences among consumers in two or more nations or societies is referred to as . 2.tWhile pricing objectives frequently reflect corporate goals, pricing constraints often relate to: 3.tNeuromarketing is becoming more important in marketing as experts realize that traditional research methods such as focus groups and surveys may not be enough to understand what drives consumer purchase behavior due to: 4.tAt Mattel, Barbie is child-tested to be sure the doll cannot be broken apart and accidentally choke a child. This type of consumer or safety test occurs during the stage of the new-product process. 5.tIn the nonprofit world of the performing arts, box office technology has essentially remained the same since the 1980s. A company called Tessitura is trying to change that. Tessitura is able to track every transaction with its patrons in one database. The information collected includes ticket purchases, fund-raising, volunteering, and gift shop purchases that will help symphonies, operas, and theaters develop customer profiles in order to tailor their sales messages to specific individuals. In other words, Tessitura will allow arts groups to engage in: 6.tWhich of the following transactions occurred in the marketspace? 7.tThe term branding refers to . 8.tSegmentation based on some subjective mental or emotional attributes, aspirations, or needs of prospective customers is referred to as: 9.tWhat is meant by u201caccelerating the process?u201d 10.tFour trends in the past decade have significantly influenced the landscape of global marketing. One of them is: 11.tA global marketing strategy refers to: 12.tMarketing refers to: 13.tIn personal branding, the u201cpriceu201d component of the marketing mix refers to: 14.tVariables such as location, the North American Industry Classification System (NAICS) code, and type of buy are all examples of ways to: 15.tEnvironmental scanning refers to 16.tAdvertising, personal selling, sales promotion, public relations, and direct marketing are marketing communications alternatives that make up a firmu2019s 17.tThe initial step in the strategic marketing process is to begin planning by conducting a . 18.tThe product life cycle refers to . 19.tWhich of the following conditions are necessary for marketing to occur? 20.tMarketing research refers to: 21.tRelationship selling refers 22.tIdentify the incorrect statement about sales promotions. 23.tWhich of the following is a key trend affecting marketing strategy planning? 24.tThe future poses many challenges for marketing managers because: MKT 421 Week 5 Individual Final Exam Click on below link to buy https://tutorfortune.com/products/mkt-421-week-5-individual-final-exam
23 views • 2 slides
