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Optimising New Content

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Optimising New Content

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  1. OPTIMISING New Content

  2. Content marketing is one of the most effective ways to drive customer engagement and increase lead generation. After creating and promoting content, the next task an SEO professional should do for content marketing growth is optimisation. This article aims to provide you readers with different ways to optimise your future content. Quick Recall! By performing regular content audits, SEO practitioners will be able to analyse the domain’s content inventory and determine which content can be kept, which are for removal or consolidation, and which are for further improvement or optimisation. Data gathered from content audits can guide you to optimise old content. As previously mentioned, there are two ways to approach old content optimisation: maximising conversions on high traffic and lifting traffic where there’s potential.

  3. Both options have three essential steps: - Finding and determining which articles need to be optimised - Improving content quality - Matching the content’s offer with the user’s needs Both approaches also deal with the content’s optimisation only after the content is written or published, unlike with optimising new content where you have to write the content with SEO in mind. Optimising new content entails a different approach with a similar underlying goal: to provide the user with what they need in the best possible way.

  4. As mentioned in another article, content optimisation for new content should be incorporated in the writing process intended for SEO. You can see in the table below how the different content optimisation practices can fit the writing process.

  5. Prewriting step During the prewriting step, you first research keywords and create keyword themes that would answer the user’s queries. To prepare your draft, you choose the type of result you want your content to show. Drafting step As you create the visual layout during the drafting step, you optimise the images and add transcripts and keywords. Lastly, you craft the hook. The hook provides the users with what they are looking for. Revising and editing step You revise and edit your draft to improve the content’s overall quality. This is to ensure you offer your readers only your best work. Better quality content means better ranking.

  6. Post writing step After preparing for your work, drafting, revising, and editing, there is still one last step you need to do to ensure your content is optimised. At the end of the writing process, you need to adjust your page’s speed. A fast page ensures crawlers will be able to locate, determine, and rank your content accordingly. Conclusion Content optimisation is one of the important steps to ensure users will be able to read your content. Good content means nothing if users can’t reach it. Be sure to optimise your content, both old and new.

  7. Source: https://anythingseo.wordpress.com/ 2018/06/22/optimising-new- content/

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