Read about how to work your SEO better.
Y O U R S E O W O R K B E T T E R
Communicating all your SEO works appropriately is very important since it assures that all
your hard work spent will be rewarded in the long run. However, a lot of SEO practitioners
are having a hard time in handling the communicating phase. As a result, most of them
would end up losing the enthusiasm for doing what they should do. So if you are currently
in this kind of situation, and you start to feel the unpleasant effect, try to improve your
SEO communication procedures using the following.
Don’t think that your audience
fully understands SEO
The first thing that you should avoid doing when communicating
your SEO works better is to assume that the audience fully
understands all the terminologies used in the field since SEO has
an extensive scope. So instead of bombarding the audience with
elaborate jargons, use the simpler ones and make sure to
educate them by providing simple definitions of the
key terms that you are using.
formulate the right message
Another important technique that you should use to communicate
your SEO works better is to know your audience well. By doing
this, you will be able to come up with the procedures and content
which is in line with what they need. So if you are trying to
communicate with IT individuals, craft your message in a manner
that they could easily understand what you are trying to convey.
In short, do not hesitate to formulate tailor-made messages
depending on your audience.
create a story
Aside from the techniques mentioned earlier, it is
also helpful for you to create a story using your
existing data. This is because telling a story
centred on your SEO data is proven as a
compelling option as opposed to just providing
your audience with numbers. For better results,
you can try presenting the SEO story using
dashboards and visual reports.
Proper documentation is an essential strategy for
communicating your SEO works better. This is
because doing so makes all your works more
tangible and transparent to the audience. Always
bear in mind that what you usually do on your site
is invisible to the audience. Thus, it is better for
you to be clear about what you are doing by
sharing some evidence with the audience.