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How to Communicate Your SEO Work Better

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communicating all your seo works appropriately

Communicating all your SEO works appropriately is very important since it assures that all

your hard work spent will be rewarded in the long run. However, a lot of SEO practitioners

are having a hard time in handling the communicating phase. As a result, most of them

would end up losing the enthusiasm for doing what they should do. So if you are currently

in this kind of situation, and you start to feel the unpleasant effect, try to improve your

SEO communication procedures using the following.

Don’t think that your audience

fully understands SEO

The first thing that you should avoid doing when communicating

your SEO works better is to assume that the audience fully

understands all the terminologies used in the field since SEO has

an extensive scope. So instead of bombarding the audience with

elaborate jargons, use the simpler ones and make sure to

educate them by providing simple definitions of the

key terms that you are using.

know your audience and formulate the right message

Know your audience and

formulate the right message

Another important technique that you should use to communicate

your SEO works better is to know your audience well. By doing

this, you will be able to come up with the procedures and content

which is in line with what they need. So if you are trying to

communicate with IT individuals, craft your message in a manner

that they could easily understand what you are trying to convey.

In short, do not hesitate to formulate tailor-made messages

depending on your audience.

use your seo data to create a story

Use your SEO data to

create a story

Aside from the techniques mentioned earlier, it is

also helpful for you to create a story using your

existing data. This is because telling a story

centred on your SEO data is proven as a

compelling option as opposed to just providing

your audience with numbers. For better results,

you can try presenting the SEO story using

dashboards and visual reports.

document all your seo works

Document all your

SEO works

Proper documentation is an essential strategy for

communicating your SEO works better. This is

because doing so makes all your works more

tangible and transparent to the audience. Always

bear in mind that what you usually do on your site

is invisible to the audience. Thus, it is better for

you to be clear about what you are doing by

sharing some evidence with the audience.