synera ePack TM Product Overview. eBusiness Intelligence. eBusiness Context Product Overview. eBusiness Context. Unique opportunities for eBusiness. Basic eBusiness System Architecture. Visitors. WEB SERVICE. Other company systems -ERP - CRM - POS. WEB SERVICE. INTERNET. WEB
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All Web interactionsare handled by the web server
The weblog tracks every event on the web server
The weblog contains a rich repository of data on visitors behavior detail
The weblog provides a rich source of information about the company’s interactions with customers, suppliers, partners and employees
Query and Analysis
Converting visitors to customers
Locating the main barriers to conversion
Measuring effects of pro-active communication
Profiling and segmenting
Identifying potential “high value” customers
Targeting visitor / customer groups
Opportunity and problem identification
Identifying where visitors come from / where they abandon site
Determining which promotions are effective
Measurement ofkey performance metrics
Visitor return rates, sessions per member, page views per visit, ...
ROI of marketing campaigns and value per customer
One-to-one marketing and personalization
Identifying and meeting the unique needs of each visitor
Increasing customer loyalty
synera ePack enables eBusinesses to indentify and meet customer needs in a single integrated environment.
Strategic decision drivers
syneradelivers high business value by enabling both tactical and strategic thinking through unparalleled depth of analysis.