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Mastering Facebook for Small Businesses: Tips for Greater Engagement

Learn strategies, tools, and best practices to enhance your small business's Facebook presence for increased engagement and success. Discover the dos and don'ts, post scheduling, admin roles, and leveraging insights effectively.

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Mastering Facebook for Small Businesses: Tips for Greater Engagement

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Presentation Transcript

  1. Fine-Tuning Laura Solomon Library Services Manager OPLIN An Infopeople webinar Thursday, July 12, 2012

  2. Seriously?

  3. http://mashable.com/2011/10/21/facebook-infographic/

  4. Small businesses

  5. Yesterday Today Tomorrow ?

  6. Profile Page

  7. NOWwhat?

  8. Reality sets in…

  9. Vanity URL https://www.facebook.com/oplin.org#!/pages/Your-Public-Library/173841629326038 versus http://www.facebook.com/oplin.org

  10. Be complete!

  11. Admin roles

  12. Scheduling posts

  13. What about Questions?

  14. What about custom landing pages? What about custom landing pages?

  15. What’s new in Timeline?

  16. Timeline apps

  17. Pinning & highlighting

  18. Milestones

  19. So…what WORKS?

  20. Think moreaboutPHOTOS

  21. http://www.dreamgrow.com/facebook-cheat-sheet-sizes-and-dimensions/http://www.dreamgrow.com/facebook-cheat-sheet-sizes-and-dimensions/

  22. Use albums

  23. Time it properly • 7 am EST • 5 pm EST • 11 pm EST

  24. Length matters

  25. Use the rightwords • Post • Comment • Tell us

  26. Focus on visual content

  27. Change it up

  28. Thank one fan in a really BIG way

  29. Don’t be afraid of memes

  30. Promoteoutsideof Facebook

  31. Things that DON’T work • Automating posts • Video/photo contest • “Like” blocking • Splitting locations

  32. Working with Facebook Insights

  33. Insights overview

  34. Insights by post

  35. Insights--Demographics

  36. Metrics are about the long term

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