www.rayvatseo.com What is the importance of Website Traffic Analytics Why is Visitor Tracking Analysis important? There is no denying the fact that internet marketing is the in-form way of marketing for the success of your business. There are so many avenues through which customers may land at your website. Therefore, you need to track their activities to understand their behavior in a better way. The Visitor Tracking Analysis would help you serve them better and brighten the prospects of your company. You also need to make use of the Web Traffic Analytics in order to ascertain the viability of your marketing strategies. There is no use spending huge amounts of money on marketing campaigns that are not giving any results. For this reason as well, you need to undertake the visitor tracking analysis. Web analytics are provided by various providers Google being the largest. The basic service of Google Analytics is free but for advanced services, you need to pay a flat annual fee. You can either conduct the analytics in-house or take the help of the experts who can assist you in visitor tracking analysis. There are mainly two types of web traffic analytics:- on-site and off-site. On-site analytics is the process of reading the behavior of the visitors once they have reached the website and surf across it. The analytics would provide information as to what the users are reading, how many times are they visiting the same pages, and are certain pages being viewed more often and the length of the time the user stays on the website. Off-site analytics is the study of the methods of advertising and their impact on the customers. Rayvat, helps you with the installation and execution of a visitor tracker analysis which in turn will help you track real visitors vising your website and NOT server requests. Not only this, the tracking analysis also records if the same visitor have returned to the website and eventually calculates the exact time duration of the stay of the visitors.