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Consumer Informatics

This study examines the transformative impact of consumer informatics on patient engagement, focusing on the wireless revolution and mobile apps in healthcare. Topics include the effectiveness of population versus individual information, the role of consumer-driven health apps, and the challenges of accessing relevant health information. It also discusses direct-to-consumer advertising in the U.S. context and the evolution of personalized health tracking. Ultimately, the presentation seeks to explore innovative strategies for enhancing patient engagement in the digital age.

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Consumer Informatics

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  1. Consumer Informatics Topol Book Study Monday, January 28, 2013 Victoria Aceti Chlebus

  2. Agenda • Case Study Presentation • Consumer Informatics & the Engaged Patient • Consumer Informatics & the Wireless Revolution • Mobile app exercise • Blog Assignment

  3. The Engaged Patient • Non-provider versus provider controlled • Population versus individual information • Information available may not always be pertinent or presented in an accessible way • Are there more effective ways to engage patients? • Are mass-population measures effective?

  4. Direct-to-Consumer Ads • Legalized in US in 1997 – not yet legalized in Canada • First to be marketed, Viagra • 127m Americans are taking statins, or 25% of individuals over 45

  5. The Wireless Revolution • Technology available today is changing the way (or should be changing) consumers receive/approach healthcare • Topol discusses the opportunity for more personalized tracking of health data through mobile apps

  6. There’s an app for that! CPR Game WRIST REPAIR REACTINE

  7. Blog Assignment 2 • Taking one of the apps we talked about in the activity, discuss the potential for increased patient engagement through its use. Due Friday before class

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