Investment Decision Making. Investment. In the past personal stock brokers were a persons main source of information on when to buy and sell stock. With advances in the internet all that information has become available 24/7 to all consumers making personal brokers irrelevant.
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In the past personal stock brokers were a persons main source of information on when to buy and sell stock. With advances in the internet all that information has become available 24/7 to all consumers making personal brokers irrelevant.
We are going to assess three different ad campaigns and look at their approaches to getting your business. These businesses are E*TRADE, Charles Schwab and Scottrade.
Scottrade is the best priced firm among these discount brokers - flat-rate $7 commission on stock and ETF trades.
Charles Schwab lowered its commissions and comes in second with flat $8.95 per trade
The talk to Chuck campaign has been running since 2005. The recent introduction of “Investors Rule” to the campaign serves as a call to arms for investors to demand better from investment firms. This ad campaign has won numerous awards such as the Oglivy award. “Schwab was cited as "the best of the best" for successfully utilizing research to produce an ad campaign that achieves exceptional business results”.
Recorded a net profit margin of 10.69% in the last 12 month
The more complex or risky the decision, the more evaluation is needed
Prediction market: groups of people with knowledge about an industry are jointly better predictors of the future than are any individuals
Capitalize on relative advantage: convince consumers that particular product attributes are important in brand choice
Experiential perspective: consumers buy based on totality of products appeal
Information search: process by which consumer surveys the environment for appropriate data make reasonable decisions
Semiotics (object): The object is the product that is the focus of the message
In collective decisions, one may play any (or all) of the following roles: