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Design and User Experience. Lisa Gualtieri, PhD, ScM , Course Director Tufts University School of Medicine July 20, 2011. Where we are. Design. Goals. Personas. Content. Existing web strategy. New web strategy. SWOT. Competitive analysis. Technology. Evaluation. Hot or Not.

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design and user experience

Design and User Experience

Lisa Gualtieri, PhD, ScM, Course Director

Tufts University School of Medicine

July 20, 2011

where we are
Where we are





Existing web strategy

New web strategy


Competitive analysis



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elements of web user experience
Elements of web user experience
user experience design for h ealth websites
User experience design for health websites
  • Starting point: target user population goals (current and emerging) and constraints
    • Develop personas and scenarios
    • As needed use focus groups, surveys, interviews, …
  • Three types of use
    • Initial use
    • Repeat use
    • Active use
  • Initial use leads to repeat use
  • Social tools and social media are necessary for active use
the key to design and evaluation
The key to design (and evaluation)
  • Appeal: online presence is reduced to an immediate reaction since it is so easy to leave
    • Hot or Not
    • Useful or Not
    • Helpful or Not
  • Usability: can tasks be accomplished with reasonable ease including navigation
  • Effectiveness at achieving intended educational, support, or health-related goals
    • Hardest to measure