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Website Development Plan for Carlsbad Village Auto Body. Presented By: Shanna Geldern GBA 573 July 10, 2003. Problem Statement. Carlsbad Village Auto Body’s competition is increasingly showing up online Customers are demanding more information about the company and its services.

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website development plan for carlsbad village auto body

Website Development PlanforCarlsbad Village Auto Body

Presented By:

Shanna Geldern

GBA 573

July 10, 2003

problem statement
Problem Statement
  • Carlsbad Village Auto Body’s competition is increasingly showing up online
  • Customers are demanding more information about the company and its services
business objective
Business Objective

To become more technologically advanced:

  • Informational website
        • Aesthetically captivating to viewers
        • Simple to navigate
        • Informative
        • Reflective of business culture
        • A good communication tool for current and prospective customers
        • Easy to find through the most popular search engines
        • Brings in additional business
  • Internet connectivity
project scope
Project Scope
  • The design, development and launch of an informational website
        • Microsoft FrontPage
        • Hosted by 3rd party company based on cost, reliability and support of FrontPage extensions
  • Search engine optimization
  • Email account activation for employees running off domain address
  • Internet connection establishment
  • Documentation:
        • Website information (domain registration & hosting, search engine optimization, email accounts)
        • Internet connectivity account
  • Training for Company’s Management:
        • Receiving, responding to, and managing online inquiries from prospects
        • New email system
        • Using new Internet connection
  • Maintenance plan:
        • Website functionality
        • Content management
        • Monthly usage reports
        • Keyword/phrase updates with search engine optimization provider
thank you

Thank You!

Questions???