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With Black Crown, Budweiser Aims to Refresh the Brand. Leesa Viveiros Nick Layton. Budweiser Becomes Stagnant. Sales drop 6% Change of focus Competitors Corona MillerCoors. New Product Extensions & Marketing Campaigns. Platinum 35 Cents more than #1 selling US beer

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Presentation Transcript
budweiser becomes stagnant
Budweiser Becomes Stagnant
  • Sales drop 6%
  • Change of focus
  • Competitors
    • Corona
    • MillerCoors
new product extensions marketing campaigns
New Product Extensions & Marketing Campaigns
  • Platinum
    • 35 Cents more than #1 selling US beer
  • Bud Light Lime-A-Rita
  • Facebook
global innovations
Global Innovations
  • Bud bottle in China
  • New innovative beer can lid in Brazil
black crown golden amber lager
Black Crown Golden Amber Lager
  • Introduce January 21st
  • Revamping the original
  • More sophisticated crowd/occasions
  • Many Varieties tested
questions
Questions???

Works Cited

  • Fletcher, Clementine . “WithBlack Crown, Budweiser Aims to Refresh the Brand.” Businessweek. Web. 12 Jan. 2013. <http://www.businessweek.com/articles/2013-01-10/with-black-crown-budweiser-aims-to-refresh-the-brand#r=hp-ls>.
  • Robins, Christopher. "Introducing Budweiser "Black Crown": Bow Down Before The King Of Darkness." Gothamist. Web. 12 Jan. 2013. <http://gothamist.com/2013/01/09/budweiser_black_crown_is_your_beer.php>.