The Circular Economy by Stuart Pledger

1. The Circular Economyby Stuart Pledger

2. Agenda • Introduction • What is circulpreconomy • Why is it interesting? • Howcan it be used? • Where do we start? • Conclusion

3. Cradle Net is a Swedish Non-Profit Association started in 2009.CradleNet´s Vision: Helpingto transform Sweden to a CircularEconomy

4. We live in excitingtimes! • Our generation is re-thinking and re-designing the wayweorganizeoursociety and oureconomy so that the wayweproduce the thethingsrespectsournaturalenvironment.

5. It is hard tohave a productiveeconomy and a healthysocietywithout a well-functioningecological system 3. Economic system 2. Social system 1. Ecological system

6. CircularEconomy is… • A proactiveschoolofthought/paradigm in which social and economicdevelopmentrespects the principles ofnature and human needs. • The circulareconomyaimstocreateproduction and consumtion processes whichwork in endless material loops that leverage nature’s regenerative powertoenhance the qualityoflife for humans and all livingthings

7. Nature inspiresusto be moregood, not ”less bad”.

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9. Biological Metabolism Technical Metabolism

10. Necessity is the motherof invention

11. Natural Resources arefinite, gettingmoreexpensive. Resources in wastedump = wasted profit!

12. Ekosystem gränsvärden

13. Principles of Circular Economy: • Systems thinking: understand resource stocks and flows • Waste is Food: non-toxic, biological- & technological loops • Diversity is strength: Biological, Technological, Cultural • Use renewable energy: sun, wind, geothermal, biomass

14. EU CommitstoCircularEconomy European Commission MEMO Brussels, 17 December 2012 MANIFESTO FOR A RESOURCE-EFFICIENT EUROPE In a world with growing pressures on resources and the environment, the EU has no choice but to go for the transition to a resource-efficient and ultimately regenerative circular economy. Our future jobs and competitiveness, as a major importer of resources, are dependent on our ability to get more added value, and achieve overall decoupling, through a systemic change in the use and recovery of resources in the economy.

15. ConceptDevelopment-CircularEconomy • Regenerative Design. In the 1970s, an American professor named John T.
Lyle launched a challenge for graduate students. • Performance Economy. Walter Stahel, architect and industrial analyst, sketched the vision of an economy in loops (or circular economy) and its impact on job creation, economic competitiveness, resource savings, and waste prevention in his 1976 research report to the European Commission The Potential for Substituting Manpower for Energy, co-authored with Genevieve Reday. • Cradle to Cradle. In the 1990s, German chemist and visionary Michael Braungart went on to develop, together with American architect Bill McDonough, Industrial Ecology. • Industrial ecology is the study of material and energy flows through industrial systems. • Biomimicry. Janine Benyus, author of Biomimicry: Innovation Inspired by Nature, • Permaculture. Australian ecologists Bill Mollison and David Holmgren coined the term ‘permaculture’ in the late 1970s, defining it as ‘the conscious design and maintenance of agriculturally productive ecosystems, which have the diversity, stability and resilience of natural ecosystems’. • Blue Economy. Initiated by former Ecover CEO and Belgian businessman Gunter
Pauli, the Blue Economy is an open-source movement bringing together concrete case studies, initially compiled in an eponymous report handed over to the Club of Rome.

16. Dame Ellen MacArthur World Record Holder Change Agent Dame Ellen set a world record in 2005, sailingaround the globe in 71 days. Todayshe and the Ellen MacArthur Foundation worktospreadknowledgeabout the needtotransition from ourdisfunctionaleconomyto a circulareconomy. http://www.youtube.com/watch?v=65Vt-mTYfW4&feature=share&list=PLNMkd-OtxHRMd0Zi0dQeS5KiWCdFbz-ED

17. Ellen McArthur Foundation & Mckinsey http://www.ellenmacarthurfoundation.org/

18. ClosingBiological & Technological Loops

19. Re-thinking progress/From consumertouser • http://www.youtube.com/watch?v=zCRKvDyyHmI • http://www.youtube.com/watch?v=Cd_isKtGaf8

20. Anders Wijkman & Johan Rockström

21. Walter R. Stahel • Originator of the phrase “Cradle to Cradle “ • The Product-Life Institute Geneva, founded 1983, is the oldest established consultancy in Europe devoted to developing sustainable strategies and policies • Author: “The Performance Economy” (2010)

22. Michael Braungart & William McDonough0 Authors: CradletoCradleCradle to Cradle: Remaking the Way We Make Things • Prof. Dr. Michael BraungartAcademicChair for CradletoCradle Innovation & QualityRotterdam Schoolof Management (RSM)University ofTwente, Netherlands. Founder EPEA. • Prof. William McDonough is an American architect, designer, advisor, author, and thought leader. McDonough is founding principal of William McDonough + Partners, co-founder of McDonough Braungart Design Chemistry.

23. C2C Report for Building Industry http://www.ronneby.se/sv/sidowebbplatser/cefur/nyheter-cefur/ cradle-to-cradle-for-den-byggda-miljon/

24. Biological Metabolism Technical Metabolism

25. Biological Nutrients

26. Do you have reverse logistics?

27. Circular Cases: Shaw Carpets Herman Miller Office Furniture EcovativePackaging Park 20/20 Holland

28. Ecovative Design • Eben Bayer and Gavin McIntyre, the founders of Ecovative Design, found inspiration while observing mushrooms growing on wood chips and how the mycelium – the ‘roots’ of the mushrooms – bonded the wood chips together. • Mycelium, a fungal network of threadlike cells, then acts like a “natural, self-assembling glue”. This enabled the team to formulate a new method to produce materials able to replace various types of products, including petroleum-based expanded plastics and particle board made using carcinogenic formaldehyde.

29. EcovativeProduction Process • The raw material used is agricultural feedstock. They use parts of plants that cannot be used for food or feed, therefore with low economic value. These are cleaned and inoculated with mushroom tissue. The mycelium grows in 5-7 days without needing any light or water, digesting the agricultural by-product and binding into the shape needed. • At the end of the process, the material goes through a dehydration and heat treating process to stop the growth and to ensure the absence of spores or allergens.

30. Ecovativecont. • In 2010, Ecovative commercially launched a portfolio of protective packaging products, originally called EcoCradle®. Steelcase, a global provider of office furniture, and Dell, the computer technology corporation, were early adopters. Since then, Ecovative has supplied their protective packaging to a growing number of other Fortune 500 companies. Ecovative is also investigating further applications, such as insulation, consumer products, and new bio-materials. • Since starting with two people 6 years ago, Ecovative has experienced very steep growth, reaching about 60-70 employees today

31. Park 20/20 – a C2C Business Complex • The masterplan • A collection of unique buildings inspired by C2C • buildings form a circle around a car-free public area • with water, green, promenades, inspiring places offers • a welcome break from the workplace • has car and bicycle parking, located under the offices • Parking: includes a private entrance for 24/7 secure

32. Shaw Carpets Re-uses material

33. Michelin - Tire Leasing • As of 2011, Michelin Fleet Solutions had 290,000 vehicles under contract in 23 countries, offering tire management (upgrades, maintenance, replacement) to optimize the performance of large truck fleets—in Europe, 50% of large truck fleets externalize their tire management. • By maintaining control over the tires throughout their usage period, Michelin is able to easily collect them at end of the leases and extend their technical life (for instance by retreading) as well as to ensure proper reintegration into the material cascade at end of life.

34. Herman Miller´s Design for Disassembly • Look at a disassembled Herman Miller“Aeron” chair above. At the end of its useful life you can see there are a lot of different components that make up the furniture. • Up to 90% of the parts above will be reused in new furniture thus generating huge savings on material purchase.

35. Ricoh Copiers Business Ecosystem

36. Social Innovation • Buckminster Fuller said “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” This tour represents our collective effort to build a new model. One that is in the best of interest of all The People…… no longer the privileged few.

37. Contact • stuart.pledger@sustainleaders.com • medlem@cradlenet.se - medlemskap • yes@cradlenet.se - allmänt