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Creative Sector case studies Elliott Bledsoe. Generic 2.0 It’s not easy being green by Daveybot , http://flickr.com/photos/davemorris/4202299. Generic 2.0 hugs by Julie McLeod, http://www.flickr.com/photos /29553188@N07/3573969837.

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slide2

Generic 2.0It’s not easy being green by Daveybot, http://flickr.com/photos/davemorris/4202299

slide3

Generic 2.0hugs by Julie McLeod, http://www.flickr.com/photos/29553188@N07/3573969837

slide4

Generic 2.0Pink by Zach Klein, http://flickr.com/photos/zachklein/54143396

slide5

Generic 2.0Cory Doctorow by Joi, http://flickr.com/photos/joi/2196901054

slide6

CORY DOCTOROW

Generic 2.0Cory Doctorow by Joi, http://flickr.com/photos/joi/2196901054

slide8

CC BY-NC-SA

Generic 2.0Down and Out in the Magic Kingdom (cover) by Cory Doctorow, http://craphound.com/down

slide9

Generic 2.0Little Brother (cover) by Cory Doctorow, http://craphound.com/littlebrother

slide10

Most people who download the book don't end up buying it, but they wouldn’t have bought it in any event…

Cory Doctorow

slide11

A tiny minority of downloaders treat the free e-book as a substitute for the printed book−those are the lost sales.

Cory Doctorow

slide12

…a larger minority treat thee-book as an enticement to buy the printed book. They’re gained sales

Cory Doctorow

30 000 downloads

24 hours

30 000 downloads

6 print runs

20+ formats

8 translations

Generic 2.0Down and Out in the Magic Kingdom (cover) by Cory Doctorow, http://craphound.com/down

slide14

Generic 2.0IBM Think D100 Test by Howdy, I'm H. Michael Karshis, http://flickr.com/photos/hmk/2741404653

slide15

CAFUNÉ

Generic 2.0IBM Think D100 Test by Howdy, I'm H. Michael Karshis, http://flickr.com/photos/hmk/2741404653

slide16

BRUNO VIANNA

Generic 2.0IBM Think D100 Test by Howdy, I'm H. Michael Karshis, http://flickr.com/photos/hmk/2741404653

slide17

CC BY-NC-SA

Generic 2.0IBM Think D100 Test by Howdy, I'm H. Michael Karshis, http://flickr.com/photos/hmk/2741404653

online and theatrical release

online and theatrical release

alternative endings

20 most-watched films

returned to cinemas

Generic 2.0IBM Think D100 Test by Howdy, I'm H. Michael Karshis, http://flickr.com/photos/hmk/2741404653

slide19

the tide of ‘big screen movie-and-popcorn’ enthusiasts did not exchange the box office lines for their computers

Bruno Vianna

slide20

if there were no demand, the film would not have returned to the big screen

Julia Levy, Group Estacão

23 000 in donations

$19 000 in merchandise

$23 000 in donations

  • $3 000 in theatrical revenue

$3 000 in DVD sales

$4 000 in other fees

$50 000 total

slide26

Generic 2.0Trent Reznor en vivo desde el Poliedroby Edvill, http://flickr.com/photos/edvill/3129811144

slide27

TRENT REZNOR

Generic 2.0Trent Reznor en vivo desde el Poliedroby Edvill, http://flickr.com/photos/edvill/3129811144

slide28

NINE INCH NAILS

Generic 2.0Trent Reznor en vivo desde el Poliedroby Edvill, http://flickr.com/photos/edvill/3129811144

slide30

GHOSTS I-IV

United States 2.0Ghosts I-Iv (cover) by Nine Inch Nails, http://ghosts.nin.com

slide31

CC BY-NC-SA

United States 2.0Ghosts I-Iv (cover) by Nine Inch Nails, http://ghosts.nin.com

9 tracks free download

36 CC-licensed tracks

9 tracks free download

$300 ultra-deluxe pack

2500 units only

sold out in 30 hours

$750 000

United States 2.0Ghosts I-Iv (cover) by Nine Inch Nails, http://ghosts.nin.com

9 tracks free download1

36 CC-licensed tracks

9 tracks free download

$300 ultra-deluxe pack

2500 units only

sold out in 30 hours

800 000+ transactions in 2 months

United States 2.0Ghosts I-Iv (cover) by Nine Inch Nails, http://ghosts.nin.com

9 tracks free download2

36 CC-licensed tracks

9 tracks free download

$300 ultra-deluxe pack

2500 units only

sold out in 30 hours

800 000+ transactions in 2 months

$1.6 million+

United States 2.0Ghosts I-Iv (cover) by Nine Inch Nails, http://ghosts.nin.com

slide35

THE SLIP

United States 2.0The Slip (cover) by Nine Inch Nails, http://theslip.nin.com

slide36

CC BY-NC-SA

United States 2.0The Slip (cover) by Nine Inch Nails, http://theslip.nin.com

1 4 million downloads

1.4 million downloads

2 months

United States 2.0The Slip (cover) by Nine Inch Nails, http://theslip.nin.com