Paradigms. Definition of a Paradigm & Synonyms . • Definition : Paradigm means pattern or model. • Synonyms : Theory, Dogma, World V iew, Mindset, Tradition, Habit. . Barker, 1993. Paradigm s. A paradigm is a system of rules that does two things :
Paradigm means pattern
Theory, Dogma, World View,Mindset, Tradition, Habit.
A paradigm is a system of
rules that does two things:
1. Sets limits or boundaries.
2. Provides guidance for solvingproblems.
• They tell us the rules.
• They focus our attention.
• They help us identify what’simportant and what’s not.
This happens when aparadigmbecomes theparadigm – the only way to do something.
• When a paradigm shifts, everyone goes to Back to Zero.
GM and Toyota
Motorola and Nokia
Kodak and Polaroid
• “What is impossible to do inyour life / business today, but, if itcould be done, would fundamentally change it for
Michael Dell (Dell Computers)
Jeff Bezos (Amazon.com)
Fred Smith (FedEx)
Spanish Artist and Painter. 1881-1973
“Every act of creation is first of all an act of destruction.”
The protein interferon, produced by animal cells when they are invaded by viruses, is released into the bloodstream or intercellular fluid to induce healthy cells to manufacture an enzyme that counters the infection.
(de Bono, 1992)
Link up the nine dots with four straight lines without lifting your pen
Challenge: Improve the automobile
Random Words and Characteristics
Two separate power source (electric + gas )
Auto engine as a emergency power generator
Self-cleaning auto with accumulated rain water
Link up the nine dots with one straight line without lifting your pen
NEW RESTAURANT IDEA ?
Assumptions about restaurants:
Restaurants have menus.
Restaurants charge money for food.
Restaurants serve food
A restaurant with no menu: The chef informs what he/she bought that day at the market. Customers select items that appeal and the chef will create specific dish for each customer.
A restaurant that gives away food: A café that charges for time instead of food.
A restaurant that does not serve food: Create a restaurant with unique décor and rent the location (picnic baskets etc.).