Recap of Lecture 3. Skill gap, Skill inefficiency, Skill deficiency HBR cases to be read by all MRTP & Competition Law very important. Product Levels. Core. The benefit the customer is really buying Eg : A hotel guest is buying “rest and sleep”. Basic.
Eg: A hotel guest is buying “rest and sleep”
Eg: Bed, bathroom, towels etc.
Clean bed, fresh towels, quietness, hot water availability etc.
LCD tv, complimentary wine bottle, mini-bar
Pool in every room, Underwater rooms