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Recap of Lecture 3 - PowerPoint PPT Presentation


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Recap of Lecture 3. Skill gap, Skill inefficiency, Skill deficiency HBR cases to be read by all MRTP & Competition Law very important. Product Levels. Core. The benefit the customer is really buying Eg : A hotel guest is buying “rest and sleep”. Basic.

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slide2

Skill gap, Skill inefficiency, Skill deficiency

  • HBR cases to be read by all
  • MRTP & Competition Law very important
slide4
Core
  • The benefit the customer is really buying

Eg: A hotel guest is buying “rest and sleep”

basic
Basic
  • Marketer turns core benefit into basic product.

Eg: Bed, bathroom, towels etc.

expected
Expected
  • A set of attributes and conditions that a customer expects

Clean bed, fresh towels, quietness, hot water availability etc.

augmented
Augmented
  • Exceeds Customer expectation

LCD tv, complimentary wine bottle, mini-bar

potential
Potential
  • Encompasses all possible augmentations and transformations the product or offering might undergo in the future

Pool in every room, Underwater rooms

ideas
Ideas
  • Phone vs PC
  • Tweets vs Pokes
  • Farm vs Industry
slide10

Business Models are a necessity

  • Venture Capital presentation