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About Us

About Us. The BI Leadership Forum is a network of BI Directors who meet regularly to share ideas about best practices in business intelligence and educate the larger BI community. Join our mailing list Twitter: @ bileadership. Monthly Webcast Series.

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About Us

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  1. About Us The BI Leadership Forum is a network of BI Directors who meet regularly to share ideas about best practices in business intelligence and educate the larger BI community. Join our mailing list Twitter: @bileadership

  2. Monthly Webcast Series • Join us on Fridays at 2:00 ET for our unique Webcasts formatted to allow ample time for Q&A. • August 12 “What’s the Role of an Analytic Appliance in a DW Architecture?” with Danny Sangster, Senior Manager of BI, XO Communications • September 9“Practical Issues in Deploying Mobile BI” with Bruce Yen, Director of BI, Guess, Inc. • June 10 “Converting BI into ROI at USXpress”with Tim Leonard, Chief Technology Officer, USXpress • July 15 “Strategies to Convert Renegade Spreadmarts at Dell”with Mike Lampa, Director Enterprise BI, Dell Register with confidence. You registration information is not shared with sponsors.

  3. Connect With Us! • Join the discussion after the Webcast at our LinkedIn Group: If you are a BI Director, you may also join the BI Director sub-group.

  4. Next Webcast! Friday, June 10th, 2011: 2-3 p.m. Eastern Converting BI into ROI at USXpress Enterprises Tim Leonard, Chief Technology Officer, USXpress Enterprises Click Here to Register!

  5. Thanks to Our Sponsors Click on a sponsor logo to learn more!

  6. Webcast Series May 13, 2011 “Competing on Analytics at Kelley Blue Book” Dan Ingle, Speaker Wayne Eckerson, Moderator

  7. Speaker May 13, 2011 “Competing on Analytics at Kelley Blue Book” Dan Ingle Vice President of Analytic Insights Kelley Blue Book

  8. Competing on Analytics at Kelley Blue Book Dan Ingle Vice President, Analytic Insights & Technology May 13, 2011

  9. Agenda • Company Overview • Start of the Journey • Strategic Shift • The Investment • Analytics Across the Enterprise

  10. KBBCompany Overview A Brief History 1926 Les Kelley publishes the first Kelley Blue Book helping dealers and banks set vehicle values. 1980s Kelley develops PC software for dealers, financial institutions, and insurance companies to provide new and used vehicle values via computers. 2008 “Life Creates” theme unveiled, celebrating the connection that consumers and the industry continue to have with Kelley Blue Book. kbb.com receives 150 million visitors a year - nearly 20,000 per hour. 1940s During World War II, the United States Government uses Blue Book values to set price ceilings on used cars. 1995 Kelley Blue Book launches kbb.com, running on a single PC. 20,000 visitors a month use kbb.com.

  11. KBB Company Overview Relevance • 16-17 million visits/mo. • 1 in 3 in market shoppers • 72% trust KBB values • 500M pricing reports/yr. • 40M KBB window stickers

  12. A Journey of 1000 Miles…

  13. …Starts With the First Step

  14. The Strategic Shift • Data IS a product; not just a byproduct • Analytic rigor & transparency are expected • Analytics and BI are the key to future growth • Data assets and analytics as a competitive advantage

  15. Big Appetite… for Data

  16. Foundational Investments + +

  17. An Olive Branch Scrum / Agile Delivery Methods

  18. Analytics Across the Enterprise • Predictive Valuation • Revenue Modeling • Product Optimization • Consumer Analytics • Industry Research • Web Analytics • Internal BI Priceit = a0 + a1TRIMit+ a2GEOGit + a3ENGINEit + a4TRANSit +a5CONDit + a5OPTIONit + a6EVENTSit+ b1AGEit + b2MILEit + b3ECONit + b4VOLi t + b5Trendit+ eit Asset Management “When should I sell my car” Sell Now Sell

  19. Predictive Valuations

  20. Product Optimization Analytics Geographic Heat Maps (Total Paid Inventory Coverage) Leads Submittal Optimization 15 miles is the maximization distance for leads submittal Total Leads by DMA Monthly Leads Poor Low Good Miles from Zip Code

  21. Consumer Oriented Analytics

  22. Thank you

  23. Questions & Answers

  24. Next Webcast! Friday, June 10th, 2011: 2-3 p.m. Eastern Converting BI into ROI at USXpress Enterprises Tim Leonard, Chief Technology Officer, USXpress Enterprises Click Here to Register!

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