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BRO Time: Marketing Review. What is marketing? What is the marketing concept? Explain the 5 P’s of marketing? What is the difference between sports and entertainment marketing?. 7 functions of Marketing. Sports, Entertainment and Recreation Marketing. The 7 functions of Marketing!.

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BRO Time: Marketing Review

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bro time marketing review
BRO Time: Marketing Review
  • What is marketing?
  • What is the marketing concept?
  • Explain the 5 P’s of marketing?
  • What is the difference between sports and entertainment marketing?
7 functions of marketing

7 functions of Marketing

Sports, Entertainment and Recreation Marketing

the core of marketing
The Core of Marketing
  • The 7 Functions of marketing are the basis for all marketing activities
  • All marketing activities involve at least one of the functions
  • Requires a company to budget for its own marketing activities
  • Assisting customers in paying for the company’s products

Sports Financing

  • Sponsors spend large sums of money to be visible during sports and entertainment events

Customer Financing

  • Customers may receive financing in the form of different payment options, such as cash, credit, and installment payment
  • More options = More purchases
marketing information management
Marketing Information Management


  • Process of collecting information about customer trends, and competitor products
    • Used to determine customer demographics, buying habits, and attitudes
marketing information management1
Marketing Information Management

Sporting Industry

  • Successful marketing involves using marketing info to predict consumer demand and estimate the right quantities of merchandise
marketing information management2
Marketing Information Management
  • When Domino’s first considered expanding operations into Japan, it used its marketing research finding to adapt its traditional pizza to Japanese tastes

Release of iPhone 4s

  • The process of establishing and communicating to customers the value of cost of goods and services
  • Prices assigned to sports and entertainment events and goods are directly related to consumer demand
  • Super Bowl ticket prices go through the ceiling since there are limited number of tickets and enormous demand
product service management
Product/Service Management

*See how the Coca-Cola bottles have changed with the times and with customer’s needs and wants! 

  • Obtaining, developing, maintaining, and improving a product or product line to respond to customer needs and wants

Any form of communication used to inform, persuade, or remind people about a business’s products


  • Free baseball hats, bobble heads, t-shirts, etc are given away at a baseball game
  • Any direct and personal communication with customers to asses and satisfy their needs and wants is considered selling
    • Selling involves not only satisfying customers but also anticipating their future needs
      • EX: A sales person answers questions about the operation of a running watch
  • Making decisions about where to sell the product and how it gets there
  • Example:
  • Redskins Apparel
    • Redskins Store (Dulles and Fair Oaks Mall)
    • Department Stores
      • JCPenney, Kohls
    • Online Website

Distribution in Entertainment

Distribution in Sports

  • Selecting the right location for an event and making tickets available through ticket sales outlets
  • Involves getting equipment to stores where customers buy it
exit ticket
Exit Ticket
  • List the seven marketing functions (you may use your notes for this questions)
  • Which of the seven functions do you understand? List those functions with a short definition, in your own words.
  • Next, list the marketing functions that you don’t quite understand and explain why that function or functions is confusing?