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Features and B enefits Analysis. What is it ? Why do it?. A simple process to structure how we organise communicating value of our project persuasively Benefits are self-evident to us but not immediately to our audience Need to grab attention at outset

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what is it why do it
What is it ?Why do it?
  • A simple process to structure how we organise communicating value of our project persuasively
  • Benefits are self-evident to us but not immediately to our audience
  • Need to grab attention at outset
  • Often little time to win over an audience