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TravelWise West Midlands Website An Introduction Andy Thorpe Sandwell MBC. How did we get here?. Launched in April 2012….once again! Same address: Based on the innovative Community TravelWise website

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TravelWise West Midlands WebsiteAn ThorpeSandwell MBC
how did we get here
How did we get here?
  • Launched in April 2012….once again!
  • Same address:

  • Based on the innovative Community TravelWise website
  • Also schools, residential developments and companies – 5 website addresses potentially!
  • All websites under one umbrella / portal
why did we start the journey
Why did we start the journey?
  • Same as most organisations, to provide information
  • How to travel in healthy and environmentally friendly ways and provide information about TravelWise activities
  • To overcome the barriers to accessing helpful but “buried” information, ie many websites/pages
  • Not just well-meant words on sustainable travel
  • We needed a useful tool for use by the public etc
what does it do
What does it do?
  • The website provides information on:

- sustainable travel and TravelWise

- different methods of transport in particular areas

- news and events

- carbon, calories and car costs calculators

- links to the Company, School, Residential and Community areas with own travel related web pages

  • Organisations can set up their own pages (free!)
how do i use it
How do I use it?
  • Sustainable Travel and TravelWise

- Banner on the right hand side

- Navigation bar “About TravelWise” and “Smarter Choices?”

  • Travel Information

- Mode of transport pages with journey planners

- District based information – drop down list

- Alternatives to travel

how do i use it1
How do I use it?
  • News

- Use navigation bar on home-page

- Most recent story highlighted, plus a link to the ACT TravelWise news page - regularly updated

  • Events

- Click on calendar dates

- Look at the list - all the main sustainable travel events are listed

  • Calories, Carbon and Car Costs Calculators

- Use links at the base of the home-page

how do i use it2
How do I use it?
  • Company, School, Residential and Community Areas

- Please feel free to register your organisation!

- From homepage click on “enlist your business today” then use the wizard to help with setting up page

- “Get Directions” - quickly plan journeys

- Dedicated travel page for staff, visitors, interviewees

  • Online travel surveys module - useful for Travel Plans

- Core questions

- Survey is sent by email

where do we want to go next
Where do we want to go next?
  • Useful resource, but still room for improvement
  • Increase number of visits from the general public, employees, residents, schools, community groups
  • Companies and business parks to register with the site…..and then to tell others about how useful it is!
  • Website to be regarded as the main reference point for general journey planning
it s your turn to drive
It’s your turn to drive!
  • Bound to be mistakes so please let us know
  • Would like to make improvements to the website, to ensure effective connection with people
  • When using the website and promoting it to people, think about possible different approaches then let us know: “Contact Us”