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Chapter 20 Enterprise and industrial policy Tourism in Iceland

Chapter 20 Enterprise and industrial policy Tourism in Iceland. Tourism in the context of general economic development?. Tourism generates about 17% of foreign exchange revenues ranking third after marine products and aluminium/industrial export

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Chapter 20 Enterprise and industrial policy Tourism in Iceland

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  1. Chapter 20 Enterprise and industrial policy Tourism in Iceland

  2. Tourism in the context of general economic development? Tourism generates about 17% of foreign exchange revenues ranking third after marine products and aluminium/industrial export One of the fastest growing industries in Iceland Expected tourism arrivals in 2011 based on forcast from airlines 600.000 Tourism arrivals in 2001 were about 300.000 Main problems are low profitability, seasonality and lack of tourism infrastructure at important tourism destinations

  3. Share of tourism in Iceland’s GDP and share in total export revenue

  4. Employment in tourism

  5. Seasonality

  6. Main priorities with regard to tourism development • To increase the profitability of the tourism sector • Systematic development of tourist destinations, effective product development, and promotion and advertising work so as to create the opportunity to lengthen the tourist season, reduce seasonal fluctuations, and contribute to better distribution of tourists throughout the country; • to enhance quality, professionalism, safety, and environment-awareness in the tourism sector; • to define and maintain Iceland’s uniqueness as a tourist destination, in part through effective analysis and research.

  7. Four main objectives in tourism depend on: • Infrastructure

  8. Infrastructure • Nature is thesinglemost importan aspect influencing decision to visit Iceland - mentioned by 82% of visitors • Managing and protecting natural environment main priority as well as ensuring quality • Newmeasures: • Funding of infrastructuredevelopmentunderway: • Parlamentaryresolutions for a Touristsiteprotection fund with a passenger and accommodationfee. • Measurestoincrease and ensurequality in tourismthroughnewquality and environmentalsystem – VAKINN • BasedonNewZealandsQualmarksystem

  9. Surveys, research, forecasting • Tourism Satillite Accounts available from 2000 • Importance of ensuring • Measures under way to ensure stronger tourism research • Research and knowledge transfer critical for developing high quality tourism • Measures • TSA agreement with Statistical Bureau • Strategic overview of tourism research • Mapping of tourism

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