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The Worldwide Touch Market and what andersDX can offer. V1.0. Touch Screen Manufacturers. Touch Screen Manufacturers. Geographic Distribution Geographic distribution of touch screen suppliers shows Japan with the highest percentage.

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The worldwide touch market and what andersdx can offer

The Worldwide Touch Marketand what andersDX can offer


Touch screen manufacturers1
Touch Screen Manufacturers

Geographic Distribution

  • Geographic distribution of touch screen suppliers shows Japan with the highest percentage.

Source: DisplaySearch 2009 Touch Panel Market Analysis Report

Touch shipments and revenue forecasts
Touch Shipments and Revenue Forecasts

  • Shipments of touch screen modules (sensor + controller) expected to grow at compound annual growth rate (CAGR) of 17% to 1.4 billion units by 2015.

  • Touch module revenue expected to grow at 14% CAGR to $9 billion by 2015.

Source: DisplaySearch 2009 Touch Panel Market Analysis Report

Touch module revenue forecast
Touch Module Revenue Forecast

  • New technologies for mid- to large-size applications expected.

  • Projected capacitive for mobile phone and iPad-like products driving 2010 revenue. Optical imaging with higher ASPs contributes to revenue, however volume is not high yet.

Source: DisplaySearch 2010 Touch Panel Market Analysis Report

Touch panel shipment by technology
Touch Panel Shipment by Technology

  • Projected capacitive is growing rapidly, mostly in mobile phones/PCs.

  • Resistive is losing momentum in mobile phones.

  • On-cell reached good yield rates (70-89%) at end of 2009.

  • In-cell expected to take off in 2011.

  • Optical imaging is being used for all-in-one PCs (61%) and education (25%).

  • Combo had good growth in 2009 since it was adopted into notebook PCs; faces competition from P-CAP in 2010 and beyond.

Source: DisplaySearch 2010 Touch Panel Market Analysis Report

Touch panel shipment by technology1
Touch Panel Shipment by Technology

  • There are many competing touch technologies with no perfect solution. Choice of technology is highly dependent on application and/or size requirements.

  • Few of today’s touch technologies are used in high-volume applications.

  • Resistive and projected capacitive are considered the mature technologies.

  • Vertical applications have high margins, but CE and IT have volume, driving cost and capacity.

Touch technologies
Touch Technologies

Source: DisplaySearch 2010 Touch Panel Market Analysis Report

Technology 2009 touch market review
Technology: 2009 Touch Market Review

  • Projected capacitive grew from 12.5% to 23.9% share due to mobile devices

  • Optical imaging has advantages for 20”+ such as AIO, where projected capacitive has a lower yield.

Source: DisplaySearch 2010 Touch Panel Market Analysis Report

Technology touch market forecast
Technology: Touch Market Forecast

  • Resistive technology is still strong but projected capacitive is gaining.

  • Projected capacitive is growing fast, moving to medium sizes; revenue is growing faster than shipments; projected capacitive has overtaken resistive, accounting for ½ of market revenues.

  • Projected capacitive is replacing resistive in 3”+ mobile applications.

Source: DisplaySearch 2010 Touch Panel Market Analysis Report

Application 2009 market review
Application: 2009 Market Review

  • CE is driving shipment volume, but vertical markets contribute revenue.

Source: DisplaySearch 2010 Touch Panel Market Analysis Report

Market forecast mobile phone
Market Forecast: Mobile Phone

  • Mobile phones are the key volume driver for touch growth.

  • Smart phone trend proves usage is far beyond purpose of making calls.

Source: DisplaySearch 2010 Touch Panel Market Analysis Report

Influential factors scenarios for devices
Influential Factors: Scenarios for Devices

  • Different devices have different input methods and performance tradeoffs.

Source: DisplaySearch 2010 Touch Panel Market Analysis Report

Market analysis summary
Market Analysis Summary



  • Resistive will retain 86% share of shipments through 2015; however, resistive revenue share will drop from 78% in 2007 to 64% in 2015.

  • Resistive multi-touch is becoming more common.

    Projective Capacitive

  • Projected Capacitive ranked #2 in 2009, forecast #1 in 2010, but the field is getting crowded.

  • Projected Capacitive market share is growing; expanding to larger sizes made with film type materials.

  • Projected Capacitive is now being produced in single layer or film and can cover sizes greater than 100 inches.

    Optical Imaging

  • Optical imaging is growing – Opportunity is with sizes over 10.”

  • Optical imaging is limited for all-in-one PCs

Market analysis summary1
Market Analysis Summary


  • Touch penetration in mobile phones is more than 30% and growing.

  • Mobile phones will account for 34% and 21% of all touch panel shipments and revenues respectively, through 2015.

  • Shipments of touch enabled phones will reach 223 million units by 2015

  • Both pen and finger input are gaining momentum, especially for consumer products.

  • Slate/tablet PCs and touch enabled pocket projectors are on the rise.

  • Displays for e-books and other portable units must be sunlight readable.


Market analysis summary2
Market Analysis Summary

Value Chain

  • Many suppliers from varying industries are moving to projected capacitive.

  • Glass-based projected capacitive driving changes in value chain.

  • 2-in1 glass and in/on cells technologies may impact future value chain.

  • Vertical integration and module production capacity expansion are key strategies.

  • Demand for controller ICs and semiconductor companies is growing.

  • Industry opportunities include developing ITO replacements, new/better touch technologies, advanced touch software and controller ICs and emerging applications.


Market analysis summary3
Market Analysis Summary


  • New technologies can create new applications.

  • Application demands will sustain several technologies.

  • Multi-touch software is in high demand due to multi-touch growth.




  • Touch screen revenues will increase from $4.3 B in 2009 to $13 B by 2016; touch industry is growing 10 times faster than display industry.

  • The overall average selling price of touch panels will increase nearly 8% between 2007 and 2015. In many applications, increases in panel sizes and functionality mix will offset price declines for older panels.

  • For projected capacitive pricing to become more competitive, lower-cost technologies (such as single substrate, transparent conductor patterning, on-cell) are needed.

Source: 3M

The worldwide touch market and what andersdx can offer


Enabling the touch in your product

The worldwide touch market and what andersdx can offer

Custom Solutions

Touch Screens



Display Enhancements

Analogue Resistive

Projected Capacitive

ShadowsenseTM Optical Touch


Display Enhancements

Resistive technology
Resistive Technology

Resistive products

  • 4 –Wire

  • 5-Wire

  • 8-Wire

  • Multi-Touch Analogue Resistive

    Features & Characteristics

  • Construction: Film on Glass

  • Compatible to Many Competitor’s Sensors

  • Can be Designed ‘Backwards Compatible’


  • Many Options on Market; I/C & Logic Built into Off-the-Shelf Micros & A/D Converters

  • andersDX Sensors can be Compatible to Competitors Controllers

Resistive technology1
Resistive Technology

2 Common Resistive Configurations



Resistive technology common configurations
Resistive Technology (Common Configurations)


Medical Instruments

Industrial Automation

Handheld Military Systems

Signature Capture Devices

Multi touch resistive technology
Multi-Touch Resistive Technology

Multi-Touch Analog Resistive (MARS) is most recent addition to resistive technology.

Multi-Touch Analog Resistive Sensor (MARS)


  • Board & Chipset Solutions Available

Like traditional resistive technology, MARS is pressure sensing; however, the co-ordinates are scanned like projected capacitive

Features & Characteristics

  • Construction: Film on Glass

  • Multi-Touch Capable

  • Flexible Design Capabilities

Multi touch resistive technology1
Multi-Touch Resistive Technology


Cockpit Display

Medical Instruments

Signature Capture DevicesMilitary Navigation Systems

Projected capacitive technology
Projected Capacitive Technology

The advent of the iPhone has ushered in a seismic change in the touch screen business by popularizing projected capacitive touch technology.

Projected capacitive incorporates the best of competing technologies.

Features & Characteristics

  • Construction: Glass, Film or Both

  • Multi-Touch Capable

  • Flexible Design Capabilities

  • Often Has a Cover Glass Layer


  • Board & Chipset Solutions Available

Apple iPhone Example

Projected capacitive technology1
Projected Capacitive Technology


Medical Instruments

Retail Signature Capture Industrial Instrument Panels

Aerospace Entertainment System

Projected capacitive construction
Projected Capacitive Construction

  • All projected capacitive designs have two key features in common:

  • The ITO layer lies behind the touch surface and is fully protected

  • No Moving Parts

  • The most common design incorporates the concept shown below:

Projected capacitive technology2
Projected Capacitive Technology

  • The most recent addition to projected capacitive technology is Multi-Touch

Multi-Touch Projected Capacitive Sensor

Projected capacitive technology3
Projected Capacitive Technology

  • There are Two Projected Capacitive Sensing Methods:

  • Self-Capacitance (Rarely Used Now)

  • Mutual Capacitance (Most Common)

  • Mutual – How it Works

  • Contains grid of sensing and driving lines to determine touch location.

  • Makes use of the fact that most conductive objects are able to hold a charge if they are very close together. If another conductive object, like a finger, bridges the gap, the charge field is interrupted and detected by the microcontroller, resulting in a touch.

  • Mutual Capacitance , compared to self-capacitance makes it easier to identify the specific touch points.

Projected capacitive technology4
Projected Capacitive Technology


  • Projected Capacitive touch screens are “scanned”, meaning they are made up of a matrix of rows and columns that are “read” one by one to get a reading or count.

    How it Works

  • To get an exact coordinate, the results from several row/column intersections are read and the counts are used to triangulate the exact touch location.


  • The touch points are extremely precise and the resolution is usually 1024 by 1024 (ten bit).

  • Scanning also has an advantage of being free of coordinate drift.

  • Without the issue of coordinate drift, projected capacitive touch screens do not have to be calibrated by the end-user.

Shadowsense tm optical touch
ShadowSenseTM Optical Touch

ShadowSenseTM is a revolutionary new 2D and 3D optical tracking technology that is a ‘potential game-changer’ for the rapidly growing medium to large size touch industry. It delivers responsive and highly accurate multi-touch and gesture recognition, at costs typically associated with single-touch solutions.

Features & Characteristics

  • True Multi-Touch which currently supports up to 4 simultaneous inputs

  • Provides touch detection of objects from just 2mm in diamater

  • Recognises accidental touches

  • Supports any input type including finger, glove, stylus etc


  • Integrated Board

Shadowsense tm optical touch1
ShadowSenseTM Optical Touch

Additional Features

  • Tsense™ capable - Touch object size determination and reporting

  • 6 to 8 millisecond response time

  • Better than 2 millimeter accuracy across the entire touch surface - No ghosting or dead zones

  • Static object detection and rejection - Continues to function with debris on the screen

  • 3 mm tempered glass with 91% optical clarity - 93% and 95% transmissivity options available

  • IP65 rated front seal (bezel to glass)

  • USB HID interface to host - Windows 7 compliant - No drivers or CPU based processing

  • Calibration free - Mechanically and thermally stable - No aging affects   

Flushtouch tm

FlushTouchTM is a rapid, risk-free route to bringing consumer ‘look and feel’ to industrial and medical touchscreen applications with display sizes from 2” to 22”. Compatible with standard resistive and projected capacitive (PCAP) sensor technologies and easily integrated into or mounted on a target design, FlushTouch touch window and coverlens solutions deliver totally flat, bezel-free front panels.

Features & Characteristics

  • Low NRE

  • Low MOQ

  • Totally flat “i-pad” type panel

  • From 2” to 22”

  • Either resistive or P-CAP sensors

  • Glass, Plastic or Membrane Cover Materials

  • Panel Thickness from 1.1mm to 20mm

  • Wide variety of custom design options


  • The global touch market has hit the tipping point for exponential growth

  • Driven by consumer devices, the trend towards touch interfaces is now equally applicable for medical, industrial, military and other non-consumer applications.

  • There are a number of competing technologies, all of which have technical & commercial benefits and disadvantages.

  • The challenge is not only to select and design in the most appropriate touch technology for your product, but to recognise that this is only part of the challenge in delivering a next generation UI experience.

  • andersDX not only offers a range of touch technologies, which can be customised for your product and integrated seamlessly but…………

Andersdx offers a holistic approach to the ui
andersDX offers a holistic approach to the UI

Enabling products which are the easiest and most enjoyable to use, leading to market adoption and sales growth for our customers. Contacts us today to learn more: