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Apartments in Bloomington Website Redesign

The Renaissance Rentals website, a vital resource for renters in Bloomington, seeks a comprehensive redesign to enhance user experience and engagement. Our current site, apartmentsinbloomington.com, attracts significant traffic but suffers from inconsistent design, low legibility, and poorly structured content. The redesign will introduce new features like a blog, apartment reviews, and a cost-of-living calculator while ensuring improved navigation, aesthetics, and usability. We aim to strengthen our company reputation and maintain high search rankings, catering primarily to the 19-30 age demographic of prospective renters.

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Apartments in Bloomington Website Redesign

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  1. Ali Ghazinejad Asik Pradhan Leah Simons Sarah Lockwood Apartments in BloomingtonWebsite Redesign

  2. Introduction • Renaissance Rentals • property management company • Provides services to renters • An apartment guide • A resource about renting • Directs users to the main site

  3. Current website • apartmentsinbloomington.com/ • Great idea • Simple design • Gets a lot of visitors • Inconsistent labels, fonts& colors • Low legibility • Poorly-structured content

  4. Company’s Objectives • Revamp website • Add: • Blog • Apartment Reviews • Sublet and roommate Postings • Ability to answer user questions • Cost of living calculator

  5. User Survey • Demographics • Undergraduate, graduate, doctoral (ages 19-30) • Findings • Over 50% found current apartment online • Amenities & utilities ranked high in importance • Enjoyed site purpose, posted links and content • Recommendations • Change font & color scheme • Brand is ‘cartoon-ish’

  6. Team objectives Maintain high search rank Strengthen company reputation Aesthetics Increase usability Improve navigation Clear, streamlined architecture Improved site performance

  7. New Information architecture Home Page about contact rss sitemap colc FAQs Apartments Sublets Roommates Forum Local Resources Restaurants Shopping Sports Nightlife Public Services Utilities Emergencies Blog Listings Blog Listings Post A Blog Listings Post A Blog 7

  8. Redesign • Improved • Courtesy footer navigation, contact us, apartment reviews, about us • New features & functionalities • Search, Breadcrumbs, global bar • RSS, AD panel, sublets, roommates, site map • Blogs, reviews, comments, forum, FAQ • Sort feature, pagination, posting feature • Colors, fonts, logo, layout • Cost of living calculator

  9. Redesign HIGH-FIDELITY Prototype http://mypage.iu.edu/~asikprad/apartment/index.html

  10. Implementation • Design Database • Site workbench programming (CMS) • Site programming • Search implementation • Quality assurance/ fix bugs • Resources • Time: 8-10 weeks full-time • Estimated costs (4500-6500) • Programmer (php, mysql, jquery, html, css, 1 +years experience)

  11. Site Maintenance • Assign personnel • Content Update • Links • Blogs • Advertising • Monitor site content • Moderate user-generated content • Broken links • Typos

  12. Questions & Answers Company Website: http://apartmentsinbloomington.com/ Electronic Prototype: http://mypage.iu.edu/~asikprad/apartment/index.html Group Site: http://code.google.com/p/s-512/

  13. Thank you for your time.

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