Download
1 / 19
190 likes | 191 Views
When a job seeker begins their search, their queries might look like this: "Top companies to work for in 2019" or alternatively, "Top companies in industry X".<br><br>It makes sense: today, a company's reputation is more important than ever. In fact, 86% of workers would not apply for or continue to work for a company that has a bad reputation among former employees or the general public.<br><br>
E N D
When a job seeker begins their search, their queries might look like this: "Top companies to work for in 2019" or alternatively, "Top companies in industry X".
It makes sense: today, a company's reputation is more important than ever. In fact, 86% of workers would not apply for or continue to work for a company that has a bad reputation among former employees or the general public.
Ultimately, you spend a lot of time creating a compelling and compelling brand story around your products or services. But how much time do you spend cultivating a powerful employer brand to ensure you attract and retain top talent?
Here, we are going to explore what employer branding means, examples of a good employer branding, and how you can implement your own employer branding strategy India today.
What is the employer brand? • At its most basic, an employer brand is your reputation in the workforce, as well as your employees' perception of you as an employer. • In other words, employer branding is how you market your company to job seekers and internal employees. The better your employer brand, the more likely you are to attract top talent. Plus, a positive employer brand can also help you retain top talent. • Let's say you've done a phenomenal job building a strong brand in relation to your products or services. Unfortunately, that alone will not convince anyone to work or stay with your company. You must implement the same brand strategy when it comes to communicating your company's leadership, values, and culture.
If a job seeker asks an employee of your company, "What is it like to work there?" the employee experience Design is not going to say, "We have created amazing merchandise." Instead, you will focus on day-to-day people management, company values, and workplace culture. To ensure a good employer brand, you must tell a compelling story. • However, it goes beyond the narrative: it is also necessary to follow the path. Telling your employees and the general public that your company is a great place to work because you have ping-pong tables is not enough.
Why is the employer brand important? • At this point, you might be wondering: Does this really matter to me and my company? • In reality, the employer brand is critical to your bottom line. A good employer brand can reduce turnover rates by 28% and cut hiring costs in half. Additionally, 75% of active job seekers are likely to apply for a job if the employer actively manages their employer brand.
You have an employer brand, whether you've put effort behind it or not, so why not go the extra mile to make sure it's a brand you can be proud of? • Next, let's explore how you can implement an employer branding strategy today for organisation design. A good employer branding strategy can help you attract better talent, lower hiring costs, and reduce employee turnover.
1. Know your company's unique value proposition. • To create a powerful employer brand, it's critical that you start by focusing on your company's mission statement, values, vision, and culture. It might be helpful to identify what your business needs are and then work backwards to understand what kind of talent you need to acquire to meet those goals. • For example, consider the Teach for America mission statement: "One day, every child in this nation will have the opportunity to get an excellent education." • Using this statement as a guide, Teach for America can tell a compelling brand employer story on its Values page. Among other things, they promise employees the opportunity for continuous learning, stating, "We operate with curiosity and embrace new ideas to constantly innovate and improve. We take informed risks and learn from successes, setbacks, and others." • In this way, they have aligned their values and their employer's brand with their business purpose.
2. Conduct an employer brand audit. • You may not be fully aware of the reputation your company has among job seekers or even your own employees. Submit internal surveys, search on social media, visit sites like Glassdoor to read reviews, or hire a company that manages reputation monitoring. • Ultimately, your research should uncover your employees' favorite aspects of your company culture that you can focus on standing out, as well as areas for improvement to ensure a strong employer brand.
3. Write a value proposition for the employer. • Once you've researched and cultivated a list of values and benefits that your company offers, you'll want to create a value proposition for the employer. An employer's value proposition is a marketing message and a promise, so you shouldn't say anything that isn't true or that your employees don't agree with. You can use your employer's value proposition on your website, hiring materials, or on your LinkedIn company page. • Also, your employer's value proposition is something your recruiters and HR team can discuss with potential candidates.
Your employer's value proposition should have nothing to do with compensation. Instead, you want to evoke passion in potential candidates by expressing your company's positive impact on the world or your deeper purpose. People want to feel that their work is meaningful, often even at the expense of higher pay. • For example, Accenture, a global management consulting and professional services firm, created this employer value proposition, prominently displayed on its Careers page: "Help build the future. Be yourself, check the difference. Work where you're inspired to explore your passions, where your talents are nurtured and nurtured. Innovate with cutting-edge technologies on some of the coolest projects you can imagine. And get the tools you need to keep learning and growing to continually be at the forefront while making a difference in the world. "
4. Take advantage of current employees. • When job seekers want to learn more about their employer's brand building, they will want to know and see real employees at your company. Take advantage of your employees by conducting interviews or employee testimonials to share on your website. • You can also take advantage of employees by asking them to post to your social media accounts when your company has a fun giveaway or business outing. For example, perhaps create a Women in Tech event and host a panel discussion. Afterwards, you can simply ask your employees to post an image to Instagram or Facebook with a hashtag that you have created. This is a fun yet powerful way for your own employees to share your company culture with their own networks.
5. Cultivate a strong onboarding process. • Onboarding is the first experience a new hire goes through, and a negative impression can have big consequences. In fact, people who have a negative onboarding experience are twice as likely to seek a different opportunity. • Ultimately, instilling a positive company brand image begins with a good onboarding process. It is critical that employees are involved and enthusiastic about their roles and their teams early on. By arming your new hires with the instructions and tools necessary to excel in their roles, you are ensuring a smooth transition, lower turnover rates, and more productive teams.
6. Offer learning and development opportunities. • In 2018, the number one reason people quit their jobs was because they were bored and needed a new challenge. Ultimately this should be a relatively easy fix. • By allowing employees to seek learning opportunities and become proficient in new skills, you are demonstrating your company's emphasis on continuous learning and improvement. And by challenging your employees, you ensure they don't get bored in their roles, which could lead to higher retention rates. • Plus, as they develop new skills, they become more valuable employees to your company. A victory, a victory.
7. Use videos, blog posts, photos, and slide shows to tell your business story • When you implement a strategy to improve market perception of your product or service through branding agency, you are not just communicating your message through one channel. Instead, it provides videos, photos, slideshows, blogs, and other forms of messaging to make sure you're reaching the largest audience on whatever platform they want to be on. • Similarly, it's critical that you use high-quality video, photos, and text to tell your business story. You might consider putting employee interviews on your job page, or a shared presentation created by your CEO on your About Us page.
8. Create a strong diversity and inclusion initiative. • If you want to build a strong employer brand, it's critical that you demonstrate your commitment to building diverse teams. There are many benefits to the company from investing in D&I initiatives, including more innovative ideas, a stronger work culture, and better customer service. However, you also need to cultivate a positive employer brand, ensuring that you are extending the reach of your brand to new groups of people.
About Us • At Carpediem, we build your employer brand, design memorable customer experiences, and guide your organization towards its vision • Website - https://carpediem.in/
