160 likes | 169 Views
INNOVATION STRATEGIES THROUGH PRODUCTS, SERVICES, AND EXPERIENCES. WHY PEOPLE JOIN ASSOCIATIONS. Products Services Experiences. Socials. THE CRITICAL QUESTION TODAY. IS YOUR ASSOCIATION A MEANINGFUL BRAND ?. MEANINGFUL BRANDS STUDY. 76%.
E N D
INNOVATION STRATEGIES THROUGH PRODUCTS, SERVICES, AND EXPERIENCES
WHY PEOPLE JOIN ASSOCIATIONS Products Services Experiences Socials
THE CRITICAL QUESTION TODAY IS YOUR ASSOCIATION A MEANINGFUL BRAND?
MEANINGFUL BRANDS STUDY 76% of the people do not care if their brand disappeared today
MEANINGFUL BRANDS STUDY 20% of the companies are meaningful
UNDERSTANDING WHAT MATTERS Personal wellbeing Exploring how brands tangibly improve peoples’ lives Marketplace Going beyond the product Collective wellbeing And the role they play in society MB INDEX = Brand Performance + Brand KPIs
BEING MEANINGFUL TO MEMBERS Involve Inspire Educate VIP experiences Master classes E-learning platforms Specialized trade fairs Inspiring documentaries Help Entertain Inform Reward Branded apps Bot for Facebook Members support Interactive activities Schedules Position papers Contests and challenges Discount programs Loyalty points
HAVAS ORTEGA SOCIAL HIVE HOW CAN YOUR EVENTS BE LARGER THAN LIFE?
HAVAS ORTEGA SOCIAL HIVE SOCIAL MEDIA MGR COMMUNITY MGR LIVE CONTENT PRODUCER COPY WRITER SOCIAL LISTENING ART DIRECTOR INTERCEPT SOCIAL MEDIA MGR
HAVAS ORTEGA SOCIAL HIVE 3X more impressions than the event hashtag
SUMMARY MEANINGFUL BRANDS TECHNOLOGY + AI SOCIAL HIVE
QUESTIONS? jos.ortega@havasmediaortega.com