Understanding Millennials: Key Insights and Future Strategies

1. Dynamic Campus September 26, 2014 • Strategies for improving student services, enrollment, and retention • User-Friendly Learning Management System (LMS) • Business Intelligence (BI)

2. Strategies for improving student services, enrollment, and retention September 26, 2014

3. Understanding the generations: According to Pew Research Company • Silents born 1928-1945 • Baby Boomers born 1945-1964 • Gen Ex born 1965-1980 • Millennials born 1981-2000 CONFIDENTIAL

4. Characteristics of Millennials • More independent/special/sheltered • Liberal • Accepting • Most non-whites • Don’t want religious affiliation • Rise in children born outside marriage • Living with parents • The “trophy” generation • Narcissistic • Navigate the world through social media • Tattoos • Lower levels of trust CONFIDENTIAL

5. Millennials: the next America 5 New findings about Millennials: CONFIDENTIAL

6. Millennials: the next America #1 Millennials have fewer attachments to political and religious institutions CONFIDENTIAL

7. Millennials: the next America Instead, they connect with personalized networks of friends, colleagues and groups with common interests CONFIDENTIAL

8. Millennials: the next America #2 Millennials are more burdened by financial hardships than previous generations but they are optimistic about the future. • Student loan debt • Unemployment and poverty • Lower levels of income • 8 in 10 say they have enough to live the life they want • They value flexibility and time off CONFIDENTIAL

9. Millennials: the next America #3 Singlehood sets Millennials apart from any other generation • Just 26% of Millennials are married • They lack a solid economic foundation • Most amount of children born outside of wedlock CONFIDENTIAL

10. Millennials: the next America CONFIDENTIAL

11. Millennials: the next America #4 Millennials are the most racially diverse generation • 43% are non-white • Melting pot • Hispanic and Asian immigrants • Racial makeup contributes to liberalism CONFIDENTIAL

12. Millennials: the next America #5 Millennials are less trusting of others than older American's are. • Just 19% of Millennials agree with the statement “most people can be trusted” • Compared to 31% Gen x’ers • 40% of Baby Boomers • 37% of Silents *****More information readily available, more opportunity for disappointment and disillusionment.

13. Millennials do trust Social media!! CONFIDENTIAL

14. Millennial Trends • 24/7 world • 3 or more wireless devices • Digital natives/virtual reality • Selfies • Multi-askers • Collaborative • Sustainability CONFIDENTIAL

15. Millennials: the next America CONFIDENTIAL

16. Millennials: Trivia 30 • What is the average age of financial independence? ____ • ____ out of 10 students are traditional? • ____ percent of children born today will live to see their 100th birthday? • Average graduate today switches jobs every ____ years? • Over the past year there has been a ___% decline in 12-24 year olds use of email • True or false? Texting is as intimate as talking 2 33 4 32 True

17. Why are these facts important? Impacts how you deliver services • Provide cutting- edge technology/Virtual Communities • Convenience / Self-service • Top notch communication /texting • Bandwidth (each student = 3 wireless devices) • Need space for collaborating • Provide parent involvement opportunities CONFIDENTIAL

18. User-Friendly Learning Management System (LMS) September, 2014

19. Agenda • User-friendly Learning Management System (LMS) • Interactive Course Content • Social Media Use • Definition of Social Media • Creating Collaborative Learners • Case Studies CONFIDENTIAL

20. User-Friendly Learning Management System (LMS) • Canvas, Blackboard, Desire2Learn, Moodle • Content, Discussions, Dropbox • Quizzes, Chat, Grades, Blog, Calendar • Course Objectives same as F2F classes • Can tie each learning outcome to a specific goal so results are measurable • Publishers offer complete course information with books (downloaded by faculty) CONFIDENTIAL

21. Interactive Course Content • Promote the use of Discussion Boards or Chat Rooms • Students respond to others’ posts • Create their own learning and social communities • Maintains learner engagement • Students become active learners • Ability for the faculty to provide feedback immediately • Incorporate web and social media CONFIDENTIAL

22. Social Media Use • Students of all ages are active on social media (Croke) • 86% use Facebook • 89% on Google • 81% on Twitter • 90% Pinterest • 96% LinkedIn CONFIDENTIAL

23. What is Social Media • Resource Sharing Tools Available • Twitter – enables blogging • Wiki – such as PB Works enable sharing of files and manage projects • YouTube – enables social tagging • Facebook and LinkedIn – social networking • Google Apps – enable document sharing • Blogging Platforms such as WordPress enables portfolio development • Creates Collaborative/Active Learners CONFIDENTIAL

24. Creating Collaborative Learners • Includes students working, building, learning changing, and improving together • By incorporating social media into online classes, learners have the tools t0 share resources, participate in collective knowledge, and manage their own thinking (Dabbagh & Reo, 2011; Dron, 2007). CONFIDENTIAL

25. CONFIDENTIAL

26. Business Intelligence (BI) September 26, 2014

27. Agenda • What is Business Intelligence? (BI) • What problems are we trying to solve? • BI vs. Reporting • Current reporting methodology challenges • What do I need? • How does it work? • Demo CONFIDENTIAL

28. What is Business Intelligence? • “A technology tool that provides non-technical answers” • Minimal learning curve • Turns raw data into meaningful information • Enables rapid “information” retrieval • Ensures secure, reliable, and consistent results • Can be utilized at strategic and operational levels CONFIDENTIAL

29. What problems are we trying to solve? • Longitudinal data and trending • “How do our current registrations compare to this time last year?” • “Are my developmental programs effective?” • “In what areas are the most students at risk?” • Multi-Source reporting • “How successful are our programs” • “I need to combine spreadsheets every day because of the number of systems we have” • Operational reporting • “It takes me two weeks to get the information I need” • “Which students have incomplete packages?” • External Reporting • Voluntary Framework for Accountability • Performance based funding • Satisfactory Academic Progress CONFIDENTIAL

30. BI vs. Traditional Reporting • Static vs. Dynamic • Ad-Hoc and “What if” capabilities • Dimensional data • Rapid and flexible analysis CONFIDENTIAL

31. Current reporting methodology challenges • Consistency and conflicting results • Security • Knowledge of tools • Data structure knowledge • Time and effort CONFIDENTIAL

32. What do I need? • Local or Cloud Based • Data warehouse • Consolidates and transforms data • Allows for specialized tuning • Reduces strain on other systems • Interface • Point and click • Dashboard • Services • Alerts • Specialized functionality CONFIDENTIAL

33. How does it work? CONFIDENTIAL

34. DEMO CONFIDENTIAL

35. Questions? CONFIDENTIAL

36. Thank You! CONFIDENTIAL