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Nutriva Group- ‘Farm to Table’ Nutritech Solutions- Feed Bakerview EcoDairy- Farm

Nutriva Group- ‘Farm to Table’ Nutritech Solutions- Feed Bakerview EcoDairy- Farm Vitala Foods- Products Nutrifoods Market- Selling. local, healthy, whole foods.

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Nutriva Group- ‘Farm to Table’ Nutritech Solutions- Feed Bakerview EcoDairy- Farm

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  1. Nutriva Group- ‘Farm to Table’ • Nutritech Solutions- Feed • Bakerview EcoDairy- Farm • Vitala Foods- Products • Nutrifoods Market- Selling local, healthy, whole foods

  2. Over the past 50 years our lifestyle and food consumption habits have changed dramatically, from whole foods to processed foods • The drive for lower costs and convenience resulted in less nutritious foods vitala.ca

  3. Heart disease • Cancer • Diabetes • Diet is a factor in all of our major health conditions • sugar consumption • ratio of Omega-6 to Omega-3 • trans fats, less fruits/veggies, portion size, etc vitala.ca

  4. “Bringing Healthy Foods to the World” vitala.ca

  5. 5 • Keys to a complete functional food value chain • 1. Feed • 2. Farm • 3. Processor • 4. Products • 5. Retail Partners vitala.ca

  6. Step 1 - Feed • Good feed in, good food out • Nutritech Solutions + R&D Partners vitala.ca

  7. Step 2 - Farm • Transparency with farm and husbandry practices • Sustainable eco-friendly technology ecodairy.ca | vitala.ca

  8. Step 2 - Farm • Direct relationship with local farms • Manage feeding programs • Traceability and Quality Control Dwayne Vanderkooi , 5 Cedar Farms vitala.ca

  9. Step 3 - Processor • Strategic partnerships with local, high-quality processors Golden Valley • Golden Valley Foods has been providing Western Canada • with fresh egg products since 1950 • Established in 1906, Avalon Dairy is a trusted name in dairy as the first local producer to bring organic milk to B.C. vitala.ca

  10. Step 4 - Products • Local, DHA Omega-3 whole foods with superior taste Product Checklist: Start with quality, building-block whole foods (milk and eggs) Meet consumer need Additional benefits are naturally derived Leads to incremental category sales growth Room for high margins in traditionally commoditized categories vitala.ca

  11. Step 4 - Products • Numerous Health Benefits • CLA (Conjugated Linoleic Acid) • DHA Omega-3 • Selenium • FreeRun dairy farm • Eat, milk, drink, rest, groom • when they want vitala.ca

  12. Step 4 - Products • Numerous Health Benefits • DHA Omega-3 • Trace minerals and Vitamins • Free-run (cage free) layer farms vitala.ca

  13. Step 4 - Products • Numerous Health Benefits • CLA/ DHA Omega-3 • Probiotic(4 Pro + 1 Pre) • Low Sugar • Flax (ground) • FreeRun Dairy farm • Eat, milk, drink, rest, groom • when they want vitala.ca

  14. Step 4 - Products • VitalaEggswith Vita D • Currently undergoing Health Canada approvals • Will contain 50% RDI of Vitamin D (based on 200 IU RDI) • DX3 SportmilkRecovery Beverage • Sport recovery drinkable yogurt • Patent pending • VitalaSleeptime • Aimed at the sleep and relaxation needs • The benefits of lactium with a touch of honey vitala.ca

  15. Step 5 – Retail Partners vitala.ca

  16. Step 5 – Retail Marketing Support • Online Support • vitala.ca • Targeted Email List • Active Social Networking • Facebook • Twitter • In-Store Support • On Shelf Coupon • Shelf Poppers • Dedicated Sales Rep • Support vitala.ca

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