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Hookah Palace

Hookah Palace. Fawn Ajdari Rachel Seeley Alli Cofer Nima Saghafi Jeremy Bowie. Market Analysis Summary. Hookah Palace will focus on college students who are looking for a fun environment to sit, eat dinner, and smoke a bowl.

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Hookah Palace

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  1. Hookah Palace Fawn Ajdari Rachel Seeley AlliCofer NimaSaghafi Jeremy Bowie

  2. Market Analysis Summary • Hookah Palace will focus on college students who are looking for a fun environment to sit, eat dinner, and smoke a bowl. • At present, there are no local hookah bars that create an environment that is responsive to the entertainment demands of this core customer group. • This also extends to the areas surrounding the universities that we expect will attract new customers to Hookah Palace.

  3. Market Segmentation College Students- The Hookah Palace will establish a customer base with students in the Edmond/OKC area High School Students- We will establish a customer base with high school students 18 years of age and older. Other- These are going to be customers coming in from different states and different cities within Oklahoma.

  4. Market Segmentation

  5. Marketing Mix: Place and Promotion Place – In the NE corner on 33rd and Broadway in Edmond. Promotion- Website, Newspaper, Billboards, Flyers with coupons on them, and radio.

  6. Marketing Mix: Product and Price Product- Mediterranean cuisine, alcohol for people 21+, hookah, and hookah tobacco. Price-$5 admissions fee for nightclub. Food, alcohol, hookah, and hookah tobacco prices with vary.

  7. Questions?

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