3M™ Polarizing LED Task Lights - PowerPoint PPT Presentation

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3M™ Polarizing LED Task Lights

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  1. 3M™ Polarizing LED Task Lights • TL1800 • 7 brightness levels • Fine detail work such as blueprints and technical drawings • One colors: black • TL1200 • 5 brightness levels • For reading and computer work • Two colors: black and white • TL600 • One brightness level • Simple task light • One color: black

  2. Market Opportunity

  3. Market Size: Portable Lighting Fixtures • Portable Lighting Fixtures = World demand for portable lighting fixtures totaled $11.9 billion in 2009 based on 5.6% annual growth • Includes desk, floor and table lamps, as well as a variety of smaller fixtures that primarily target the consumer market • Demand for portable lighting fixtures worldwide is expected to expand 4.4% per year through 2014 to 13.8 Billion Source: Freedonia Focus on World Lighting Fixtures, September 2010;

  4. Products

  5. New for 2014: Task Lighting The 3M™ Polarizing LED Task light reduces glare on surfaces which can help improve reading efficiency. It includes a longer life (lasts up to 25 years) and energy efficient LED bulb that is anti-flicker and does not produce ultraviolet light. The TL600 has a touch type on-off switch with single brightness level recommended for reading and using the computer. It's highly adjustable with a slim and stable anti-skid base allowing you to position light where you need it. The modern and stylish design in black will fit your office or home. It is UL approved. (SO35 Pricing) Overview • Growth Initiative: • Work Environments • Availability Date • November 1, 2013 • Call to Action • Merchandise in catalogs and on-line • Merchandise with enhanced content to drive conversion • Feature as part of full-line 3M Workspace Solution • Lead with basic task light TL600 with lower price-point and up-sell to TL1200 and TL1800 • Why Consumers Want • Polarizing Light Filter: reduces glare which helps reduce eye strain and improve reading efficiency, improving worker productivity • LED Bulb energy efficiency, longer life • End user can control the light in their workspace • Up to seven brightness levels (TL1800-B) • Aesthetic design to fit in current work environments • Reasons to Carry • Task lighting part of complete workspace solution • Increased average selling price with 3M Task Light proprietary light filter technology

  6. Task Lighting Spec’s

  7. Why 3M™ LED Polarizing Lamps

  8. Why Task Lighting? • Improve comfort and increase productivity • Straining to see can be a distraction and take energy and concentration • Ability to see differs from person to person • Research shows visual performance for person in their 20’s is eight times better than person in their 60’s • Gives user control over the light in their workspace • Posture, tasks, lighting in the room changes throughout the day • Combined with overhead lighting can save money and have benefits to the environment • Lighting accounts for 20-25% of electricity used annually in the US (EPA estimate)

  9. Why 3M Polarizing LED Task Lights • Value Prop: • Polarizing Light Filter: reduces glare which helps reduce eye strain and improve reading efficiency, improving worker productivity • LED Bulb energy efficiency, longer life • End user can control the light in their workspace • Up to seven brightness levels (TL1800-B) • Good-Better-Best strategy • Basic light up to fine detail work • Aesthetic design to fit in current work environments • Highly adjustable to put light where you need it • Stable base won’t get knocked over and damaged

  10. Features and Benefits *The amount of reflected glare reduction in reading materials is dependent on viewing angle. Glare reduction is reduced by 50% at a 30 degree reflection angle from light to eye, and reduced 80% by a 60 degree angle from light to eye.

  11. Before After 3M Polarizing LED Task Lights: Reduce The Glare. Improve/Increase Your Comfort. • Reduced glare and improved lighting can help increase reading efficiency • Working on ways to demonstrate on-line • Sales rep demo: task light with and task light without polarizing film Need to re-shoot this image with more current technology

  12. 3M Polarizing LED Task Lights • Channel strategy: • Maximize visibility: come up in search for “Desk Lamps” and “Task Lights” • Feature and promote TL600 (base model) and drive to page that features full-feature SKU’s • Enhanced content to increase conversion: • Use icons with product copy • Demonstrate anti-glare with video • Communication Strategy: • Lifestyle imagery that enhances the design and value prop • Communicate benefits of anti-glare through photography and video • Build sustainability case through energy efficiency

  13. 3M Polarizing LED Task Lights – Sales Support • On-line assets: • Enhanced content • Targeted e-blast to decision makers: ergonomist • Promotions: • Diamond rewards program for rep groups • Consumer rebate program (?) • Literature: • Workspace full-line brochure • New product brochure, sustainability brochure • Sales tools: • Demo task lights • Workspace seminar