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Ms7085 Anting hu, takuya akutsu

Ms7085 Anting hu, takuya akutsu. What is NETFLIX ?. ・ services : media contents production ・ distribution ・ history ・ 1997: Founded in California/ starts DVD rental service ・ 2007: starts online streaming service ・ 2013: First original series start

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Ms7085 Anting hu, takuya akutsu

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  1. Ms7085 Anting hu, takuya akutsu

  2. What is NETFLIX? ・services : media contents production・distribution ・history ・ 1997: Founded in California/ starts DVD rental service ・ 2007: starts online streaming service ・ 2013: First original series start ・operating in over 190 countries, around 139 million subscribers (2018) ・Competitors : Hulu and Amazon Prime ・strength : a wide variety of original contents

  3. Design Features category Contents are categorized such as genres, and Netflix has developed recommend system based on ratings and reviews by its customers. So, customers can choose contents match to their taste.

  4. Technical Features 1. Analytics at Netflix how does Netflix use analytics?? Here’s a look at some of the “events” Netflix tracks: · When you pause, rewind, or fast forward · What day you watch content (Netflix has found people watch TV shows during the week and movies during the weekend.) · The date you watch · What time you watch content · Where you watch (zip code) · What device you use to watch (Do you like to use your tablet for TV shows and your Roku for movies? Do people access the Just for Kids feature more on their iPads, etc.?) · When you pause and leave content (and if you ever come back) · The ratings given (about 4 million per day) · Searches (about 3 million per day) · Browsing and scrolling behavior · Netflix also looks at data within movies.

  5. Technical Features 2.The Recommendation Algorithm As part of the on-boarding process, Netflix asks new users to rate their interest in movie genres and rate any movies they’ve already seen. Why do they do this right up front? Because helping users discover new movies and TV shows they’ll enjoy is integral to Netflix’s success. If people run out of movies they want to watch and have no way to find new movies, they’ll cancel. It’s important that Netflix puts a lot of focus on making sure they have an accurate algorithm for this rather than having users rely on outside sources to find new movies.

  6. Technical Features 3.The New Thumbs Up/Down Rating System In April 2017, Netflix debuted a new rating system. Previously, users would rate movies and TV shows on 1-5 stars. But after their product teams ran some tests, they found a new, simpler “thumbs up-thumbs down” test beat the original star-based rating system.

  7. Social Features 1.Social media platform Netflix uses the web for advertising through Youtube, their Twitter feed, select advertisements on some other websites, and through the fact that their entire platform depends on people having an internet or mobile data connection. Their sales process is very simple - users can log in, sign up for a trial, or create an account on Netflix.com. All payments and customer service enquiries can be handled online.  Netflix has an excellent grasp of their social media program. Their YouTube account is quite active, with the most recent video uploaded three days ago. They promote new shows, trailers of original films, and new seasons. Due to YouTube being owned by Google, this increases their Google and SEO rankings, which is excellent for social media visibility. 

  8. Social Features 2. Audience Netflix User/Subscriber Statistics 89% are likely to be 18-24 along with a large skew aged between 25-39 Their households average above $102,000+ per year They are likely to be trendsetters and opinion leaders within their social circle They are also more likely to spend more on products of higher quality, consistent to the image they wish to convey 65% are likely to be the main grocery shoppers of the household The traditional Netflix and Chill phase has been replaced with family night 1 in 2 Netflix users/subscribers have young children under the age of 3 at home

  9. Cultural Features • Values are what we Value • High Performance • Freedom & Responsibility • Context, not Control • Highly Aligned, Loosely Coupled • Pay Top of Market • Promotions & Development • Our culture focuses on helping us achieve excellence

  10. Cultural Features The actual company values, as opposed to the nice-sounding values, are shown by who gets rewarded, promoted, or let go Courage Passion Honesty Selflessness Judgment Communication Impact Curiosity Innovation

  11. Reference 2.The Recommendation Algorithm 1.https://neilpatel.com/blog/how-netflix-uses-analytics/ 2.https://sites.google.com/a/email.vccs.edu/netflix/home/information 3.https://www.business2community.com/marketing/look-new-target-audience-netflix-subscribers-01813457 4.https://www.netflix.com/browse

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