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Digitalization, connectivity & digital natives - effects on education on the way towards 2020

Digitalization, connectivity & digital natives - effects on education on the way towards 2020. Erik Kruse Strategic Marketing Manager Senior Expert consumer behavior BMUM Ericsson. when it comes to the future, there are three kinds of people:. John M. Richardson, Jr.

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Digitalization, connectivity & digital natives - effects on education on the way towards 2020

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  1. Digitalization, connectivity & digital natives - effects on education on the way towards 2020 Erik Kruse Strategic Marketing Manager Senior Expert consumer behavior BMUM Ericsson

  2. when it comes to the future, there are three kinds of people: John M. Richardson, Jr. those who let it happen those who wonder what happened those who make it happen

  3. Rosabeth Moss Kanter “A vision is not just a picture of what could be; it is an appeal to our better selves, a call to become something more.”

  4. DEPLOYMENT INSTALLATION More efficiently solving Applying paradigm to old problems winners innovate across society among old players new winners Technological revolution • Propagates in two different periods Turning point Time Source: Professor Carlota Perez Universities of Cambridge, Tallinn and Sussex 20-30 years 20-30 years Broadband at turning point

  5. Digital Natives ICT for competitiveness Climate Concern Power shift Everything Connected Search for value ...the world is changing DRIVING FORCES for new value creation...

  6. digital natives

  7. if you want to see the future, look at how childhood has changed rather than technology Tom Anderson Vice President MySpace

  8. when I was young, I did NOT have

  9. changing norms “if I've been to sleep and don’t have at least four messages when I wake up, I feel no one loves me”

  10. Digital Natives • The "digital natives" are born into digital technology. • They are used to the instantaneity of hypertext, downloaded music, phones in their pockets – on 24/7, a library on their laptops/computers, connectivity anytime anywhere. • They’ve been networked most or all of their lives. A constant connectivity to the net and their tribes. Constant conversations via SMS and IM. • They have little patience for lectures, step-by-step logic, and “tell-test” instruction. RTFM (Not)

  11. Changing behavior 18 billion = number of SMS sent during Chinese New Year 2009

  12. multimedia and Multi Media • Individualization of products, content and services is continuing growing • Services become highly personal and a consequence of this is fragmentation of products and services (i.e. more to choose from) Media

  13. Changing behavior 412.3 years = time it would take to view all of the material on YouTube. —Digital Ethnography, Kansas State University March 17th 2008

  14. changing media landscape From one TV TO multiple screens From expensive and high barriers TO entry to anyone with modem can publish and broadcast From media companies decide what and when we consume (one-way flow) TO “We decide!!” and we rip, burn, remix and share it and my schedule dictates when/where I access media

  15. rupert murdoch

  16. multitasking • 40 hours of activity in average per day • There is a clear trend of increasing multitasking behavior • While using the Internet and mobile phone, the average user engages in almost two parallel activities Source: Ericsson Share of wallet study 2008/09

  17. literacy literacy literacy Text Text + image Information navigation Rich media Internet and Hypertext Learning Discovery, experiential Being told (authority based) Changing approach to life

  18. Digital Natives • They are used to receiving information really fast. • They like to parallel process and multi-task. • They prefer their graphicsbefore their text rather than the opposite. • They prefer random access (like hypertext). • They thrive on instant gratification. • They function best when networked.

  19. f r o m “t h e n e t w o r k” t o N E T W O R K E D

  20. knowledge management & transformed processes increase collaboration raise awareness of “what we know” increase responsiveness faster communication increase innovation reduction of IT costs flat organization flexibility mobility

  21. Public Home Utilities Networked Growth Media Travel Business Searching for value ...billions of connected screens and devices

  22. Virtual Cubicland

  23. Virtual Cubicland

  24. summing up

  25. networked people

  26. networked enterprises & institutions

  27. networked everything networked houses networked gaming networked print networked cities networked healthcare networked radio networked education networked television networked music networked banking networked video

  28. it is not only about technology ...but it’s about... the need of human orientedunderstanding the need and the importanceofvision

  29. Rosabeth Moss Kanter “A vision is not just a picture of what could be; it is an appeal to our better selves, a call to become something more.”

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