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Prism Digital - How to Create Landing Pages that Generate Leads

Learn the art of creating high converting landing pages. This blog explores all the types of landing pages and the purposes landing pages are used for.<br>https://prismdigital.ae/how-to-create-landing-pages-that-generate-leads/

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Prism Digital - How to Create Landing Pages that Generate Leads

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  1. PrismDigital How to Create Landing Pages that Generate Leads

  2. WhatisaLandingPage? It is a standalone webpage specifically designed for marketing or advertising purposes. They are the pivotal part of any online strategy for any social media platform. It is basically a page on your site designed to convert visitors intoleads. It can also be termed as a form that allows you to capture a visitor’s information in exchange for a specific offer. It is the page or site where the visitor lands after clicking on a link in email or ads on Google or any other social mediaplatform.

  3. Whatisn’taLandingPage? One might ask, why is the home page not categorized under this category? You might be thinking about what makes a page qualify as a landing page as well. However, the answer lies in the "purpose" of the particular page. The purposeofthepageiswhatdefinesanypageasthelandingpage. Now if you think about it, the home page is not primarily developed with a single “Call to Action” in mind. The general purpose of a homepage is to introduce the website or the particular brand to the visitor and give them access to all the content that can beaccessible. This allows the visitors to have several navigation paths, which is another thing the landing page is not designed for. Nowthatwehaveunderstoodwhatisalandingpage.Let’sdiscusswhyyouactuallyneedalandingpage.

  4. WhyDoyouNeedaLandingPage? Landing pages not only increase your sales but also help build a relationship with your prospective clients. When you are selling your products online, it is very important that you have unique transactional pages for each item because it has been found that a single offer landing page can increase your sales up to266%. However, the purpose of the landing page does not end here. It is also of prime importance when it comes to capturing leads or getting online bookings. You offer free trials or samples to your potential clients through this page in order to build trust and nurture your leads by laddering your salesfunnel.

  5. Types of LandingPages There is a unique objective behind every landing page made for any company. Due to the diversity in the marketing goals, there are multiple types of landingpages to fulfill those purposes orobjectives. Lead Generating LandingPages Click-Through LandingPages Explainer LandingPages Product Detail LandingPages

  6. DifferentPurposesforLandingPages LeadGeneration These types of pages might not be responsible for direct sales but help you cultivate the most qualifying prospects. Therefore, they deserve the same amount of attention and consideration as the CTAs. This type of page asks for the user’s personal information. Now one important thing to take into consideration here is the ease and engagement of the prospect. To keep the user engaged, instead of embarking on a lengthy form-fill for the prospect, be considerate enough to break it into multiple steps with a progressionbar. Ecommerce Now talking about eCommerce, its call of action is pretty straightforward that is to get the user to act without thinking or second-guessing his decision. For this, it is crucial to building a one-click checkoutoption. Least disruptive experience: This causes the least disruption to the user and the shopping cart icon keeps updating with the increasing number of items in thecart Milddisruption:Inthissetting,asidepanelkeepspoppingoutwithacartpromptingtocontinueshoppingorcheck-out. High disruption: In this setting, with every single item put in the cart, the system takes the user to a different page where they are encouraged to check out or asked if they want to continueshopping. DTC (Direct ToConsumer) This should be kept in mind that most of the CTAs will be the same for DTC as eCommerce with a few differences only. For example; for DTC, the brand should infuse itself into the action. Modify the way of asking or the general language of engagement. For example; instead of using “Add to Cart”, use more engaging words like “Get Mine” etc. No doubt the CTAs work very effectively but the branded ones create the customer engagement experience more effective and special.

  7. HowtoCreateaGoodLandingPage? Calls to action, contact forms, and good quality relevant content are the basics for a good landing page. But this is not everything. There are a lot more factors that you need to keep in mind if you want your landing page to bring in more leads than your competitors. You want to make sure that you provide an excellent experience to the visitors when they click and end up on yourpage Call To Action(CTA) Limit PageNavigation Keep It Simple And To ThePoint Test, Test, And TestMore

  8. Telephone : +971 4 5964040 Mobile : +971 55 8500095 Lovetto :lovetto@prism-me.com Glenice :glenice@prism-me.com

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