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Non-profits:

Non-profits:

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Non-profits:

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  1. Non-profits: Jane Bright 781.639.1122

  2. Non-profit website goals are morecomplicated than for profit businesses.

  3. The difference?

  4. Site Purpose:Start with your mission • Provide services: For whom and who decides to seek services • Provide information • Advocate: Supporters and adversaries

  5. Purpose: Site vs. Mission

  6. Site Purpose:Mission & Other Needs • Provide services: For whom AND who decides to seek services • Provide information • Advocate: Supporters & Adversaries • Raise Funds

  7. Recruitment • Volunteers • Staff • Members • Clientele • Donors

  8. Cut Administrative Costs • Answers most asked phone and emailed questions • Provide forms - Go green and/or Paper • Take money-for services, donations & events-beware of Payment Card Industry standards • Outbound email to reduce snail mail

  9. Who are your audiences/community?

  10. Site Visitors-Funding Sources • Grantors • Large donors • Small donors • Foundations • Board members • Government • Corporate sponsors • Events • Other

  11. Site visitors • Receivers of services and/or decision makers • Event participants • Member advocates taking action • Volunteers • Staff • Job applicants • Community • Media

  12. What are demographics of audience? • Bifocal crowd vs. teens or both • Computer availability & savvy • Education level • Multiple languages needed?

  13. Know Your Audience

  14. Niche Audiences • Consider niche visitors • Content drives audience • Audience drives content

  15. Site Content? • What do visitors want to know? • What do visitors want to do? • What do you want them to have? • What are grantors looking for? • How will the content change? • Ask for & use testimonials • Go ahead and brag!

  16. Privatecontent • Is some content restricted to limited group? • How to protect sensitive pages or info? • Beware of Google!

  17. How to collect and createcontent • Look at all print material you have • Do you have videos? • Look at Facebook page • Look at grant applications and appeals • Check out media coverage

  18. Figuring out site navigation • Group topics by how visitors think • Keep navigation visible & obvious • OK to repeat info on multiple pages

  19. Visual Should be Powerful • Your visual image directly tied to mission • Visual conveys message as much as words • Pictures, pictures, pictures • Design mix of logo, color, fonts, images, text layout • Understand your purpose, then translate into look and feel

  20. Image is Everything

  21. Image Communication

  22. Video Strategy • Embed/link on your site • YouTube < 10 minutes • Paid Servers > 10 minutes • Content and Look still critical • Helps search engines

  23. Design DOs DOs • Obvious navigation • Consistent look and feel • ID on every page • Call to action on home page/every page • Have a clear notion what your look should be

  24. Design DON’Ts DON’Ts • NO Print Layout • Mixing fonts and colors • Outdated info • Uncompressed images • Placing PDFs as pages • Overcrowd / Overload

  25. Online Credit Card Processing • Credit card gateways • Fees and more fees • PCI compliance-Payment Card Industry • What cards to accept? Paypal? Plastic? Banks?

  26. Online Credit Card Processing • One time vs periodic payments • Event registration • Secure pages • Tracking contributions/membership

  27. Site Management • Plan for content changes from the start • What will change? • Who will keep site current? • Site is designed so that it can be updated easily!

  28. Social media& blogs • Go where your constituents are • It’s still about content & image • Keep site and social media in synch • Plan how often social media gets updated & stick to it!

  29. Driving traffic to your site • SEO • Outbound Email • Social Media and Blogs • Include Site URL on allprint material

  30. SearchEngineOptimization:Top Tips • Put search words and phrases into your text • Do not use Flash or graphics for text! • Change website content frequently • Get others to link to your site • Claim your Google places • Set up blog • Hire an Expert

  31. Google places • Claim yours now! • Terrific Marketing Tool.

  32. Beauty of web technology is that you can changeandadd info easily, with a little planning…

  33. Helpful Links http://www.google.com/places http://www.seo-powersuite.com http://www.score.org http://www.usa.gov/Business/Nonprofit.shtml http://www.etransfer.com/

  34. Please Contact Us 3 Bridge Street Marblehead, MA 01945 Ph 781.639.1122 Fax 781.715.1453 http://brightworkweb.com http://facebook.com/BrightWorkInc