Non-profits: Jane Bright 781.639.1122
Site Purpose:Start with your mission • Provide services: For whom and who decides to seek services • Provide information • Advocate: Supporters and adversaries
Site Purpose:Mission & Other Needs • Provide services: For whom AND who decides to seek services • Provide information • Advocate: Supporters & Adversaries • Raise Funds
Recruitment • Volunteers • Staff • Members • Clientele • Donors
Cut Administrative Costs • Answers most asked phone and emailed questions • Provide forms - Go green and/or Paper • Take money-for services, donations & events-beware of Payment Card Industry standards • Outbound email to reduce snail mail
Site Visitors-Funding Sources • Grantors • Large donors • Small donors • Foundations • Board members • Government • Corporate sponsors • Events • Other
Site visitors • Receivers of services and/or decision makers • Event participants • Member advocates taking action • Volunteers • Staff • Job applicants • Community • Media
What are demographics of audience? • Bifocal crowd vs. teens or both • Computer availability & savvy • Education level • Multiple languages needed?
Niche Audiences • Consider niche visitors • Content drives audience • Audience drives content
Site Content? • What do visitors want to know? • What do visitors want to do? • What do you want them to have? • What are grantors looking for? • How will the content change? • Ask for & use testimonials • Go ahead and brag!
Privatecontent • Is some content restricted to limited group? • How to protect sensitive pages or info? • Beware of Google!
How to collect and createcontent • Look at all print material you have • Do you have videos? • Look at Facebook page • Look at grant applications and appeals • Check out media coverage
Figuring out site navigation • Group topics by how visitors think • Keep navigation visible & obvious • OK to repeat info on multiple pages
Visual Should be Powerful • Your visual image directly tied to mission • Visual conveys message as much as words • Pictures, pictures, pictures • Design mix of logo, color, fonts, images, text layout • Understand your purpose, then translate into look and feel
Video Strategy • Embed/link on your site • YouTube < 10 minutes • Paid Servers > 10 minutes • Content and Look still critical • Helps search engines
Design DOs DOs • Obvious navigation • Consistent look and feel • ID on every page • Call to action on home page/every page • Have a clear notion what your look should be
Design DON’Ts DON’Ts • NO Print Layout • Mixing fonts and colors • Outdated info • Uncompressed images • Placing PDFs as pages • Overcrowd / Overload
Online Credit Card Processing • Credit card gateways • Fees and more fees • PCI compliance-Payment Card Industry • What cards to accept? Paypal? Plastic? Banks?
Online Credit Card Processing • One time vs periodic payments • Event registration • Secure pages • Tracking contributions/membership
Site Management • Plan for content changes from the start • What will change? • Who will keep site current? • Site is designed so that it can be updated easily!
Social media& blogs • Go where your constituents are • It’s still about content & image • Keep site and social media in synch • Plan how often social media gets updated & stick to it!
Driving traffic to your site • SEO • Outbound Email • Social Media and Blogs • Include Site URL on allprint material
SearchEngineOptimization:Top Tips • Put search words and phrases into your text • Do not use Flash or graphics for text! • Change website content frequently • Get others to link to your site • Claim your Google places • Set up blog • Hire an Expert
Google places • Claim yours now! • Terrific Marketing Tool.
Beauty of web technology is that you can changeandadd info easily, with a little planning…
Helpful Links http://www.google.com/places http://www.seo-powersuite.com http://www.score.org http://www.usa.gov/Business/Nonprofit.shtml http://www.etransfer.com/
Please Contact Us 3 Bridge Street Marblehead, MA 01945 Ph 781.639.1122 Fax 781.715.1453 http://brightworkweb.com http://facebook.com/BrightWorkInc