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Marketing mix – ONLINE GROCERS

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TEAM SYNERGY. Marketing mix – ONLINE GROCERS. Target Market & Strategy. Company: Netgrocer Market: Students Place orders any time, study abroad ideas, Driver Release Program, Express Service shipping rates Market: Military

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Target Market & Strategy

  • Company: Netgrocer
    • Market: Students
      • Place orders any time, study abroad ideas, Driver Release Program, Express Service shipping rates
    • Market: Military
      • Specifically deliver to APO/FPO addresses, "send a piece of home“ promotion, place orders any time, special handling for military address, care packages
    • Market: Jewish
      • Kosher food section
    • Market: International
      • Ship to international addresses, affiliation with AccessUSA - they drop ship to AccessUSA who then handles international shipments

Target Market & Strategy

  • Company: Fresh Direct
    • Market: Dieters
      • “Sort by Nutrition” tool - can choose between products based on their calories, fat, fiber, sodium content and more, “Great Right Now” produce
    • Market: Foodies
      • Food is direct from farms, dairies and fishermen; Cook's Helpers for gourmet meal ideas; Bake-off desserts
    • Market: Party Planners
      • Appetizer s and catering platters, deliver cold beverages between a time slot
    • Market: Families
      • They cut out middle-men, so reduces cost for products; We follow USDA guidelines and the HACCP food safety system in all our fresh storage and production rooms; “Quickshop” tool, “Great Right Now” produce

Target Market & Strategy

  • Company:
    • Market: Young Families
      • For families with new bourns and toddlers, they offer selectively targeted brands like “Mom to Mom” and “Kiddie Up” for young and growing kids.
    • Market: Safeway Club
      • Bargain finders for the Safeway Club registered customers on groceries as weekly magazines are sent to customers, showcasing discount grocery items to choose from. Catch phrase “Save Time & Money”
    • Market: Healthy Living
      • Healthy living targets the health and green environmentally conscious customers with and “Organics” and “Eating Right” labels to showcase healthy foodstuff.
    • Market: For Pet Owners
      • Delivery is also available for pets products under their Priority Pet Care brands that are centered on promoting optimum health and well-being of pets.
target market strategy
Target Market & Strategy
  • Company:
    • Market: Small Business/Offices
      • Orders can be placed and delivered to your office for small functions or regular business groceries like coffee, snacks and juices.
    • Market: Green conscious
      • With a Natural & Organic aisle for produce and items, using environmentally friendly technologies and recyclable bags, plus a coming soon “Go Green Delivery window” to reduce carbon emissions during delivery.
    • Market: Health conscious
      • Not to be confused with the Green Conscious, provides for a smart and easy way to meet nutrition goals set by customers, or by selecting health plans and choose groceries based on those plans to provide healthy lifestyles.
    • Market: Select Continental U.S States
      • Delivers to the following select states within and close to major cities; IL, WI, CN, MA, RI, NY, NJ, DC, VA and MD.