TEAM SYNERGY. Marketing mix – ONLINE GROCERS. Target Market & Strategy. Company: Netgrocer Market: Students Place orders any time, study abroad ideas, Driver Release Program, Express Service shipping rates Market: Military
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“Sort by Nutrition” tool - can choose between products based on their calories, fat, fiber, sodium content and more, “Great Right Now” produce
Food is direct from farms, dairies and fishermen; Cook's Helpers for gourmet meal ideas; Bake-off desserts
Market: Party Planners
Appetizer s and catering platters, deliver cold beverages between a time slot
They cut out middle-men, so reduces cost for products; We follow USDA guidelines and the HACCP food safety system in all our fresh storage and production rooms; “Quickshop” tool, “Great Right Now” produce
Orders can be placed and delivered to your office for small functions or regular business groceries like coffee, snacks and juices.
Market: Green conscious
With a Natural & Organic aisle for produce and items, using environmentally friendly technologies and recyclable bags, plus a coming soon “Go Green Delivery window” to reduce carbon emissions during delivery.
Market: Health conscious
Not to be confused with the Green Conscious, provides for a smart and easy way to meet nutrition goals set by customers, or by selecting health plans and choose groceries based on those plans to provide healthy lifestyles.
Market: Select Continental U.S States
Delivers to the following select states within and close to major cities; IL, WI, CN, MA, RI, NY, NJ, DC, VA and MD.