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Ecobot Marketing Competition Training. Design a Marketing Plan. Name your company. Pick an environmental issue. What do you want to invent? Determine your market. Set your price. Devise a slogan. Create a Company Name. Who are you?

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ecobot marketing competition training
Ecobot Marketing

Competition Training

design a marketing plan
Design a Marketing Plan
  • Name your company.
  • Pick an environmental issue.
  • What do you want to invent?
  • Determine your market.
  • Set your price.
  • Devise a slogan.
create a company name
Create a Company Name
  • Who are you?
  • A name can be very powerful. What will your name say about you?
  • Who is your target audience?
  • What type of services will your

robot provide?

define environmental need
Define Environmental Need
  • Pick an issue that addresses the competition theme (reduce, reuse, recycle, and conserve).
  • What does the environment need?

For example: Clean air, recycling, more vegetation

  • How will your robot impact the environment for the future?
  • How will your robot be useful to the environment?
explain your invention
Explain Your Invention
  • What does your robot do?
  • Are the parts of your robot recyclable or interchangeable?
  • What environmental service will your robot provide?
  • What tasks will your robot perform?
  • What makes your robot

different from the others already

on the market?

determine your marketing strategy
Determine Your Marketing Strategy

Ask yourself the following questions about your target industries:

  • What industries will you market to?
  • Where are they located?
  • What are their needs?
  • What do they value?
  • Why would they be interested in your product?
  • How would your robot be useful to their industry?
set the price
Set the Price
  • How much will your robot cost?
  • What is the right number that will attract industries to purchase your robot?
  • Is your price below or above current market value?
  • How much will you need to charge in order to make a profit?
  • Will you offer additional services, such as warranties and insurance?
develop a slogan
Develop a slogan
  • Create a slogan that will explain your EcoBot’s mission in “Saving the Earth”.
  • Make sure that your slogan is catchy and easy to market.
  • Examples:
  • It’s the real thing = Coke
  • Just Do It = Nike
presentation rules
Presentation Rules
  • You must use Microsoft PowerPoint software, however you may stream video clips into your PowerPoint format.
  • Your presentation must contain a maximum of 5 slides.
  • Your presentation must not be larger than 3 MB.
  • You will have 5 minutes to present the PowerPoint and 2 minutes for questions from the judges.
  • Participants are encouraged not to read the slides.
important deadlines
Important Deadlines
  • Presentations are due on Monday, April 5, 2010 at 9:00 a.m.
  • PowerPoints must be sent via e-mail to
  • Teams selected to present will be notified on Friday, April 9, 2010.
  • The EcoBot Challenge will be held on Saturday, April 17, 2010.

Ne’Cauje Turner

CASE Models Coordinator

Harris County Department of Education

(713) 696-0774