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Miss D Owais / Miss S E Green Colorectal Unit University Hospital of North Durham

The Effect of the National Bowel Cancer Awareness Campaign on Colorectal Workload and Cancer Detection. Miss D Owais / Miss S E Green Colorectal Unit University Hospital of North Durham. Aims. Feb 2012 DOH launched first national bowel cancer awareness campaign Multimedia approach

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Miss D Owais / Miss S E Green Colorectal Unit University Hospital of North Durham

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  1. The Effect of the National Bowel Cancer Awareness Campaign on Colorectal Workload and Cancer Detection Miss D Owais/ Miss S E Green Colorectal Unit University Hospital of North Durham

  2. Aims • Feb 2012 DOH launched first national bowel cancer awareness campaign • Multimedia approach • August 2012 second campaign launched in selected areas • Aim of study was to assess the effect of the campaign on • Work load • Referral patterns to secondary care

  3. Method • Retrospective analysis of all 2 week referrals before, during and after the campaign • Data recorded • Number of referrals received • Number of cancers detected (all sites) • Number of colorectal cancers detected • For analysis purposes data were split into 2 month periods

  4. Results ❶ 1st campaign ❷ 2nd campaign * p<0.05

  5. Results • During the 8 months from the start of the campaign the Trust had 1557 referrals compared to 1076 the year before • Rise of 44.7% • Overall cancer detection rate did not increase significantly after the campaign • Percentage of colorectal cancers detected however rose significantly (p<0.05)

  6. Conclusion • The National bowel cancer campaign has significantly increased the colorectal workload in our Trust • The overall cancer detection rates have not increased significantly but • The colorectal cancer specific rates have increased significantly • This has significant implications on the work force and resource planning

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