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BY: Nick Kristof and Tre Leclaire. Mission Statement. Ethical Addiction is a Eco-friendly clothing company that aspires to both make the world cleaner, while keeping up with the latest fashion. The Next Big Brand Is Here. Product.

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BY: Nick Kristof and Tre Leclaire


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Presentation Transcript
mission statement
Mission Statement
  • Ethical Addiction is a Eco-friendly clothing company that aspires to both make the world cleaner, while keeping up with the latest fashion.
product
Product
  • Our clothing is a new slick supreme brand of clothing that is going to be the next sense of fashion, Ethical Addiction also offers a make your own t-shirt to make a fashion of your own.
  • Ethical Addiction is like no other it is fashionable like Ralph Lauren but also eco-friendly and trying to revolutionize the fashion industry forever.
product and supplier
Product And Supplier
  • Ethical Addiction’s clothing is made completely from recycled materials, organic cotton, and Bamboo when the materials are combined it forms a t-shirt that is soft, comfortable, breathable, light and non-shrinkable.
  • The reason we also use wasted Bamboo is because test have shown Bamboo stays 1-2 degrees cooler then organic cotton so it is a great summer time t-shirt.
  • Our supplier for our shirts are Anvil.Sustainable.
finances
Finances
  • Ethical Addicti0ns starting cost is $74245.49
  • The cost adds up through all the additions to start the business.
  • Ethical Addiction bought a warehouse in Westlin, Oregon which cost $54276.46
  • Then we bought a T-shirt printing machine that cost $7995.49.
  • We then ordered 1500 blank t-shirt’s for $19,170.
  • Each T-shirt cost $12.23 to make and depending on the customers design the customers t-shirt could cost from $20-$40
  • Our pre designed shirts cost $30.00 based on the colour and material, making a $17.77 profit.
  • We need such a high profit due to the eco-friendly materials and variety of ink we use on the shirt. Also because of the companies high start up cost and day-to-day cost.
  • The companies day-to-day cost are $276.80 because of the employees who get $9.45 an hour and they work for 6 hours, and in our warehouse there are four employees working to operate the machines. The cost to run the warehouse day-to-day is only $50. The machines are simple and easy to operate and only take a short time to educate the employees.
  • If we sell 5 shirts a day we will make $150 a day and that will result in $54750 a year!
advertising
Advertising
  • We advertise our brand through Google and YouTube.
  • It cost us a dollar on every ad click on Google.
  • On YouTube it cost $0.20 on every ad click.
  • We advertise on the internet because we sell our clothing online, not in a store, so it will allow customers an easy access to our website.
  • Also people buying our clothes and wear them, it is a way of advertising because when people interact about our clothing they learn about our business and where to buy.
  • We will also market through social media such as Facebook, Instagram, Twitter, and there all entirely free.
shipping
Shipping
  • We use UPS as our shipping, it’s better for our company because we have a bigger market in the USA but at the same time be cheaper then Fedex to ship to Canada.
  • The cost depends on where the shipment is going and the weight and time but it usually runs from $15-20 in the USA.
  • To Canada it usually cost $22.78-30.
  • The customer will pay the shipping.
customer payments
Customer Payments
  • We use Paypal that cost a small transaction fee of 3.4% of total sale amount plus a fixed fee of $0.50 per transaction.
customer service
Customer Service
  • We will have a bilingual speaking America to operate the phones and respond to e-mail’s.
  • He or she will be getting a $10.75 salary an hour and will work full time 8 hours.
  • It is important she is bilingual so she can speak to our Spanish speaking customers.
target market
Target Market
  • We are targeted to people the ages of 14-35.
  • We target them because our company is based off of being eco-friendly but also being the new hip style.
  • Young people really care about the environment so our company is perfect for them, but for the older people our company’s clothing design is to new for them.
growth
Growth
  • When Ethical Addiction grows we will open stores and more warehouses to supply customer needs.
  • Opening stores helps bring in more sales and keep customers coming because it will allow people not having to go through shipping and allowing older people that are not comfortable with the internet to buy for their kids or grandkids.
  • Being a clothing brand there’s no where to go but grow more because the more the people who buy the more they get other people to come and retain our customers.
goals
Goals
  • One of Ethical Addiction’s goals is to sell 2000 t-shirts in the first 3-6 months.
  • By the end of the first year and a half reach our starting price.
  • To open up a store once the entire business is making complete profit.
competition
Competition

Zero Maria Cornejo

Ethical Addiction

  • They’re designs are very plain and have very little selection.
  • They don’t offer a make your own t-shirt.
  • They’re deigns are very hipster where as Ethical Addictions can be whatever you want and markets to a variety of different styles.
  • We aspire to be the next big thing and we only focus on being eco-friendly not just partly.
  • Our product design is new and hip and we allow customers to design what they want.
potential problems solutions
Potential problems & Solutions

Potential Problems

Solutions

  • High cost for one t-shirt $30.00-????.
  • T-shirts selling at a slow rate or not at all.
  • A problem is if our competitors undersell their product.
  • We chose to locate our business in Oregan so there is no tax that you will have to pay in addition.
  • If Ethical Addiction runs into this problem it could be settled by attending business expos and fashion shows, and also wearing our brand everywhere especially in high populated areas.
  • We offer a unique design that no other company matches.
conclusion
Conclusion
  • By following this business plan, LI Cases will meet its goals in the future.
  • We will see growth, profit, and customer satisfaction.
  • In the end goal Ethical Addictions plan is to create new cool clothes while at the same time making an impact on the environment.
  • Our clothing rise above our competitors because no other company gives you the freedom to create the eco-friendly t-shirts the way you want and also provide cool designs of our own.
  • If we sell 5 t-shirts a day, we will make $150 and resulting in making $54750 a year which will result in the up coming 2-3 years of making solid profit.