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What’s Next in Social Media?. Latest Trends for Maximizing Social Media. Chris Ott. Chris Ott, Realtor®. Austin, TX Technology Instructor – Austin Market. Please complete an evaluation form found in the back of your program guide .

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what s next in social media

What’s Next in Social Media?

Latest Trends for Maximizing Social Media

Chris Ott

chris ott realtor
Chris Ott, Realtor®

Austin, TX

Technology Instructor – Austin Market

What's Next in Social Media?

please complete an evaluation form found in the back of your program guide
Please complete an evaluation formfound in the back of your program guide.

What's Next in Social Media?

you need to develop a tribe of followers and super fans who want to hear what you have to say
“You need to develop a tribe of followers and super fans who want to hear what you have to say.”

- Michael Hyatt

What's Next in Social Media?

what do i really need to know about social media to implement it into my 2014 business plan
What do I really needto know about SOCIAL MEDIAto implement it intomy 2014 Business Plan?

What's Next in Social Media?

graphic and interactive content will rule
Graphic and Interactive ContentWill Rule!
  • Photos
    • Tumblr, Instagram, Twitter Ads
  • Videos
    • Facebook Ads, YouTube Followers, Google+ SEO
  • Interactive
    • Infographics, Call-to-Actions, Polls

What's Next in Social Media?

youtube
YouTube
  • Everyone is going here for “how-to videos”
    • Great way to leverage those old buyer and seller pamphlets
  • Anyone can become a celebrity
    • Creating a fan base is lead generating
  • Great way to interact and engage

What's Next in Social Media?

doing the one thing well single purpose platforms
Doing “The ONE Thing” well … Single-Purpose Platforms!
  • Messaging
    • WhatsAppand Snapchat
  • Vertical Social Networks
    • Like-minded Connections
      • Networks for Neighbors

What's Next in Social Media?

be ready to pay for exposure
Be Ready to Pay for Exposure

Twitter Ads

  • Target Audience Based
    • Interests
    • Geography
    • Gender
    • Device
  • Set Your Budget
    • Spend as little or as much as you like

Facebook Ads

  • Goal Driven
    • Drive traffic to your website
    • Build brand through page engagement
    • Get people to install your app

What's Next in Social Media?

big brother is no longer just a tv show
Big Brother … is no longer just a TV show!
  • Analytics
    • Mention, Followerwonk, Quintly
  • Social Listening
    • Google Analytics Apps
    • Facebook and Twitter Ad Tracking
    • #Hashtags, Polls, Searches

What's Next in Social Media?

facebook and twitter
Facebook and Twitter
  • Algorithms decide Whoand What you see in your feed
    • Ad tracking software
      • Uses your location and shopping habits to fill your news feed with ads
  • #Hashtags and privacy settings
    • Allow the public to find and follow you

What's Next in Social Media?

linkedin and google
LinkedIn and Google+

= Industry News

= Community

What's Next in Social Media?

why is social media important to my business let s use the super bowl as an example
Why is social mediaimportant to MY BUSINESS? Let’s use the Super Bowl as an example …

What's Next in Social Media?

2014 super bowl social stats
2014 Super Bowl Social Stats
  • Pregame
    • 37.6% will look up Super Bowl ads before the game
    • 59.1% because they are interested in the BRAND
  • Game Time
    • 41.2% will be on social media while watching
    • 55.8% status update about favorite ads
  • Postgame
    • 73% are more likely to follow the BRANDS than the teams

What's Next in Social Media?

thank you
Thank You!

Please complete an evaluation form found in the back of your program guide.

To download a free copy of this presentation, GO TO:

www.familyreunion.kw.com/downloads