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Toyota in the future. By Jeni, Kimberly & Mussa. Our Future. To Gain Market Share And Maintain our Leadership position through a strong promotional strategy focusing on going Green. New Product Strategy.

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slide1

Toyota in the future

By

Jeni, Kimberly & Mussa

our future

Our Future

To Gain Market Share

And Maintain our Leadership position through a strong promotional strategy focusing on going Green

new product strategy
New Product Strategy
  • Make more consumer products using our expertise in automotive development and production engineering
  • Continuous improvement on current offerings
promotional strategy prius and other hybrids
Promotional Strategy – Prius(and other hybrids)
  • Focus communications on going “Green”
    • Target market
      • Environmentally friendly
      • $$ on gasoline prices
      • 18-30 year olds
  • channel of communication
    • Concentrate on innovative technological devices

ex. Cell-Phone television ad space

promotional strategy con t
Promotional Strategy – con’t

“Go Green” hybrid car to promote around town (major cities)

  • Offer tax incentives to trade in gas guzzlers
brand management
Brand Management
  • Brand position – Capture “environmentally friendly” perception
  • Focus on Increasing Brand Loyalty (life customers)
  • Brand expansion (Diversifying into other markets) ex. Housing, robotics, finance, farming…
    • “We make things and … cars, too.”
  • Work towards becoming an “American” name brand
new crm emphasis
New CRM emphasis
  • Identify strong new prospects
  • Prevent Customer Defection
    • (brand switching)
  • Keeping car with customer longer
  • Incentives to move laterally or trade up
how we will meet our customer s needs
Need

Safety

Better fuel efficiency

More features

Benefit

Go to 5 stars

Continuous improvement

How we will meet our Customer’s Needs
fuel efficiency
Fuel Efficiency

MPG – City

MPG – Hwy

MPG – Combo

features
Features
  • “Stock” stereos
  • “Hybrid” - increased horsepower
  • Broader warranty
current corporate social programs
Current Corporate Social Programs
  • Sponsorship with the Bass pro shop
  • National Labor Day Foundation
  • Have our own “Summer Concert Series”
future social responsibility programs
Future Social Responsibility Programs
  • Implement safe driving classes in high schools
  • Increase Global Awareness on Poor Air Quality
  • Donate funds to research future flex fuel technology