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A Manager’s Dilemma -The Pink Eraser Man

A Manager’s Dilemma -The Pink Eraser Man. 第 3-7 組 組員 : 黃姿瑋 (9844011) 林宛璇 (9844004). Dilemma 1. The W.R.Grace & Co. has a mascot of eraser conveying a message: “Erase” waste. However , the staff in Asian was perplexed because the concept of “erase”means invisible in China.

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A Manager’s Dilemma -The Pink Eraser Man

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  1. A Manager’s Dilemma -The Pink Eraser Man 第3-7組 組員:黃姿瑋(9844011) 林宛璇(9844004)

  2. Dilemma 1 The W.R.Grace & Co. has a mascot of eraser conveying a message: “Erase” waste. However , the staff in Asian was perplexed because the concept of “erase”means invisible in China.

  3. Why the problem happened? • In America, erase ≈ reduce In Asia , erase ≈ invisible or ignoring So staffs in China think they want the program to be invisible. • Nerves arose between the same company in two regions because of the different explanation of the word ”erase ”.

  4. How can such problems be avoided in the future? • For a manager in native: 1.Getting information about culture differences before cooperating with other countries . 2.Ethnocentric attitude is not appropriate among international trading. • For a manager in foreign countries: Think the culture differences ,too.

  5. Dilemma 2 • Why pink becomes an unacceptable color in China but not in the headquarter? • What’s wrong with color ’pink’ ?

  6. Why this happened?? • The reason why this situation just happened in China but not in the headquarter is because that there exists cultural differences and various growing backgrounds among different countries. • Pink is a feminine color in Chinese culture so Chinese was educated that a man with self-respecting won’t want to associated with color pink. As a result, this program was marked by the color pink so it will definitely rejected by the Chinese.

  7. How can such problems be avoided in the future? • Due to the problems of cultural differences, the common dilemma occurred in multinational corporation (MNC), I think one solution to it is that the company should transfer to be a more transnational MNC. They can hire more employees who are the residents in the regions and have a meeting gathered each managers. Thus, it can avoid such dilemmas among global corporation.

  8. Conclusion • As a manager in multinational corporations, we should have a more geocentric attitude toward international cooperations . Otherwise, there will exist many dilemmas in the future.

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