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Service Provider WiFi Addressing the Mobile Data Challenge. 802.11 Wireless Evolution From Best-Effort to Mission Critical to Next Generation Hot Spot. 2000. 2005. 2008. 2010. 2012. Mission Critical. Secure and Simplified Access. Media Rich Applications. Casual. Pervasive. ?. 802.11u.

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802 11 wireless evolution from best effort to mission critical to next generation hot spot
802.11 Wireless EvolutionFrom Best-Effort to Mission Critical to Next Generation Hot Spot

2000

2005

2008

2010

2012

Mission Critical

Secure and Simplified Access

Media Rich

Applications

Casual

Pervasive

?

802.11u

Hotspot

System Management

Capacity

802.11n

Self Healing and Optimizing

Hot Spot 2.0

slide4
Drivers for Change: Mobile Data Traffic Growth Global mobile data traffic will increase 26X from 2010 to 2015

92% CAGR 2010–2015

6.3 EB

per mo

2.2 EB

per mo

1.2 EB

per mo

0.6 EB

per mo

Source: Cisco Visual Networking Index (VNI) Global Mobile Data

Traffic Forecast, 2010–2015

capacity not keeping pace with data demand
Capacity Not Keeping Pace with Data Demand

Market Driver for SP Wi-Fi

Small Cells Increase Existing Capacity

Future networks supporting the mobile Internet will need to integrate smaller cell architectures to scale

macro cellular network challenges
Macro-Cellular Network Challenges
  • Macro Cellular
    • Blanket Coverage + Reliable Spectrum
    • Voice & Limited-Capacity Data
  • Metro WiFi
    • Targeted Coverage
    • High-Capacity Data
  • POP density is never uniform over the Area-of-Interest
  • Site selection process always targets optimal AZP
  • 2G/3G site network design based on uniform CINR to maintain 10e-3 BER coverage for low BW voice calls.
  • Macrocell(3G/4G)
  • Sub-optimal delivery of high BW to POPs
  • High CAPEX/OPEX: $400K
  • Poor Spectral Efficiency
  • 4G collocated 2G sites
  • New Sites: Zoning issues
  • Picocell/WiFi (Metro)
  • Delivers coverage & capacity where its needed (Targeted)
  • Precision delivery of high BW to POPs
  • Min CAPEX/OPEX
  • Good Spectral Efficiency

AZP: Acquisition, Zoning, & Planning

slide7

Evolution from Hot Spots to Mobile Infrastructure

Mix of Indoor and Outdoor

Deployments

Targeted High Value Locations

Where People Gather

Enterprise Managed Services with public SSID

Hospitality, MDU and Student Housing

next generation hotspot roam authenticate monetize
Next Generation Hotspot Roam, Authenticate, Monetize

1

2

3

4

802.1x , EAP-SIM

Auto SIM

credentials

Encrypted Wi-Fi Link

802.11i

Mobile “concierge” serviceMobile Service Advertisement Protocol (MSAP)

802.11u

RELIABLE

Carrier-class solution

SEAMLESS

Simplifies network discovery and selection for

seamless cellular data offload

SECURE

Extends existing SIM-based authentication techniques over encrypted Wi-Fi

PROFITABLE

Enables location-based and value-added services

why is the market transitioning to wifi increased demand and improved customer experience
Why is the market transitioning to WiFi?Increased demand and improved customer experience
  • Over 80% of all mobile internet and video usage in the US takes place in a fixed location
  • Many smartphone applications are nomadic, not mobile, allowing WiFi to provide the necessary access
  • Almost half of all smartphone and tablet device traffic is already connected via WiFi
  • US households are moving aggressively towards broadband untethering; by 2015 nearly a quarter of broadband households will purchase a mobile/cellular element
  • The number of WiFi connected portable devices will double between 2010 and 2015
  • Technology improvements are delivering a more cellular-like experience, which will accelerate WiFi use
  • By 2014 US public WiFi hotspot usage will have grown 200%

Percent of US Mobile Internet and Video Usage Taking Place by Location, 2011

86%

80%

Base: US Mobile Internet Users

Source: Cisco IBSG Connected Life Market Watch, 2009, 2011

Source: Instat, 2010

abi whitepaper
ABI Whitepaper
  • http://ecm-link.cisco.com/ecm/view/objectId/090dcae1814a5ed5/versionLabel/CURRENT
  • “The use of small cells, including femtocells and carrier Wi-Fi solutions, directly reduces the need for busy hour capacity in the macro network, and as a result they directly reduce the carrier’s CapEx and OpEx requirements for that network.”
why is the market transitioning to wifi
Why is the Market Transitioning to WiFi
  • The Smartphone and Tablet revolution continues
    • The number of WiFi connected portable devices will double between 2010 and 2015 to more than 2 billion devices worldwide
    • Almost half of all smartphone and tablet device traffic is already connected via WiFi
  • Compelling video and social networking apps are clogging mobile networks
    • Global mobile data traffic will increase 26x from 2010 to 2015
  • Users expectations have morphed from nice to have  must have, anywhere, anytime
    • Many smartphone applications are nomadic, not mobile, allowing WiFi to provide the necessary access
    • By 2014 US public WiFi hotspot usage will have grown 200%
    • Technology improvements are delivering a more cellular-like experience, which will accelerate WiFi use
    • Clean Air
    • Next Generation Hotspot
  • WiFi does not replace but rather compliments Cellular
  • Macro Cellular networks are designed for coverage not capacity
  • WiFi (Small Cell) can increase capacity and fill coverage holes for Mobile Operators.
  • WiFi can provide a mobile experience for non-Mobile Operators