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The Magnificent Middle Best Practices of Medium Chapters. ASSE Leadership Conference October 4, 2012 Al Borzych & Neil Yamamoto. Implement techniques to overcome hurdles through marketing your chapter Recognize & understand how to ask for involvement

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the magnificent middle best practices of medium chapters

The Magnificent Middle Best Practices of Medium Chapters

ASSE Leadership Conference

October 4, 2012

Al Borzych & Neil Yamamoto

objectives

Implement techniques to overcome hurdles through marketing your chapter

  • Recognize & understand how to ask for involvement
  • Identify & meet the needs of your chapter members
  • Enhance meeting strategies to encompass all members
  • Understand that succession planning starts NOW
Objectives
defining your purpose

Who is your intended audience?

  • Who actually attends meetings?

(break it down by Practice Specialty, industry, geographic location, etc.)

  • Have you reached your potential audience?
  • Networking with your members, other chapters and the use of surveys
  • Finding your Chapter’s “niche”
Defining Your Purpose
marketing 101

Selling your Chapter to current & potential members (WIIFM)

  • Importance of an executive committee & committee chairs. “The Hidden Agenda”
  • Create a compelling story
    • Networking, professional development, credibility
    • Developing leadership & management skills
    • Giving back to membership & individual attention
Marketing 101
slide6

Using Social Media to fit the needs of YOUR Chapter

  • Newsletters:
    • Why publish it?
    • Who receives it?
    • What is your gain?
    • Can Society help?
slide7

Selling your events to other Chapters, Associations & your company

  • Reach out to the community
  • What are “Stars”?
recognize understand how to ask for involvement

Starting the Process

    • Don’t be afraid of yourself, say “hello”
    • Starting a conversation
    • Showing personal interest toward your members
    • Find out their likes & dislikes
Recognize & Understand How To Ask for Involvement
slide9

Members in Attendance

    • Are they regularly in attendance?
    • Do they arrive early and stay late?
    • Is there interaction / networking with others?
    • Do they ask questions of the speakers?
    • Why are they there? (topic vs. networking)
    • Are they new to the chapter?
slide10

Popping the Question

    • What is the best approach?
      • Be personal
      • Organize your thoughts
      • Do it in person (face-to-face contact)
      • Start with small, achievable requests
      • Be honest with time commitment
      • Assure group is there to support them
slide11

A Star is Born

    • Introduce volunteers to ALL members (meetings, newsletters, website, etc.). Include bio & photo.
    • Listen to their ideas
    • Listen to their needs
    • Give direction and let them shine!!
    • Most of all, say “Thank You”
succession planning starts now

Group Discussion:

Who knows where your Chapter will be in 3-5 years?

Succession Planning Starts NOW!
who s responsible for succession planning

What is succession planning?

  • Is it truly a committee function?
  • Who should be involved?
  • When do you start your planning?
    • The day you become and active member
    • The day you join a committee
    • The day you take office
Who’s Responsible For Succession Planning?
slide14

Term lengths

  • Assistants / Shadows
  • Increase the pool of candidates
    • More chairpersons
    • Committee members with increasing responsibilities
business mentality

Set goals

  • Develop a strategic plan
  • Teamwork
  • Marketing
  • Fiscal Responsibility
Business Mentality
slide17

Congratulations!

You’re on your way to solidifying your Chapter’s future