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Practical Tourism Research 2 nd Edition

CABI TOURISM TEXTS. Practical Tourism Research 2 nd Edition. STEPHEN L.J. SMITH. COMPLEMENTARY TEACHING MATERIALS. CABI TOURISM TEXTS. CHAPTER 7. Case Studies. CABI TOURISM TEXTS. LEARNING OBJECTIVES. After reading this chapter, you will be able to:

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Practical Tourism Research 2 nd Edition

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  1. CABI TOURISM TEXTS Practical Tourism Research 2nd Edition STEPHEN L.J. SMITH COMPLEMENTARY TEACHING MATERIALS

  2. CABI TOURISM TEXTS CHAPTER 7 Case Studies

  3. CABI TOURISM TEXTS LEARNING OBJECTIVES • After reading this chapter, you will be able to: • Explain what a case study is and how it differs from other research strategies. • Describe the various types of case studies. • Outline the more common methods used for data collection and analysis in case studies. • Discuss the main limitations associated with case study research.

  4. CABI TOURISM TEXTS 1 Definition • A method for understanding a particular person, institution, society, etc. by collecting and interpreting relevant information • Examples of educational uses: • Medicine and law: what worked and what didn’t work • Business: practise solving real-world problems • Social science: a research strategy for examining an aspect of society or human nature • Criticism: usually not generalizable and not falsifiable

  5. CABI TOURISM TEXTS 2 Characteristics of case study – 1 • Insights into a specific case such as history of some situation or organization, how a problem was solved • Clearly defined situation • Limited in terms of geography, time or organizational structure • Focused on understanding dynamics and the larger context of a phenomenon • Describes core issue and illuminates how it fits into and is shaped by broader forces

  6. CABI TOURISM TEXTS 3 Characteristics of case study – 2 • Involves a research protocol that outlines key tasks • Multiple sources of information, existing literature and models, and informed judgement • May involve some degree of participant observation • Conclusions build on evidence, leading to an articulation of new ideas

  7. CABI TOURISM TEXTS 4 Types of case study • Numerous classifications by different authors • For this book: • Single case • Embedded case • Hierarchical case • Multiple case

  8. CABI TOURISM TEXTS 5 General methods – 1 • Explicitly state purpose of case study • General issue to explore • Examine a specific situation represented by your case • Specify objectives, including information needs • Is the case substantial enough to warrant study? • Are key players, information, locations and data available? • Does the case present sufficient examples to support goals, questions? • Any political or legal risks?

  9. CABI TOURISM TEXTS 6 General methods – 2 • Review relevant literature • Related research • Useful models • Specify objectives, including information needs • Identify information sources • Multiple methods • Possibly triangulation if methods use consistent or comparable definitions/assumptions

  10. CABI TOURISM TEXTS 7 General methods – 3 • Analyse information • Most difficult step to specify in advance • Some begin with an a priorimodel, others allow methods to evolve • Be alert to risk of confirmation error • Validity measures • Construct validity • Internal validity • External validity • Reliability • Summarize and report conclusions

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